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Analyze one of Amazon.com’s key success factors

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Analyze one of Amazon.com’s key success factors
Analyze one of Amazon.com’s key success factors

The factors behind Amazon success include competitive pricing, continuous innovation, and exceptional online shopping experience. The most significant success factor that distinct itself from other online stores is Amazon’s continuous effort to improve its services.

Amazon.com as the leader in online retailing continuously strive to improve services and bring in new customers through sustainable technological advantages. However, technology in an online environment is easily imitable and learned thus Amazon has to keep innovating. With a well designed website, Amazon.com shopper friendly interface and layout promote smooth navigation and convenient shopping. In capturing market share and improve customer relationships, innovation differentiates Amazon.com experience from others by recognizing customer differentiation. So, personalized shopping experience is one of a kind in which shoppers receive recommendations and tips associated with the buyers’ interest and purchasing or search history.

What kind of strategic approach is Amazon’s new expansion into fashion (NYTimes, 2012)? How does it fit into Amazon’s overall business? Amazon is well known of eliminating costs and waste to offer consumers lower prices. In its expansion into fashion, price will not be a differentiation for them and Amazon finds it acceptable to maintain the pricing integrity that the brands have established, which is the sophisticated markdown cadence in the fashion industry. Amazon is less likely to rely on lower pricing because high fashion generally generates higher gross profit than basic items like books. Amazon expansion into high-end fashion requires it to convince top brands that Amazon is an alliance to them. The design of Amazon website for fashion lets brands showcase their products with magazine-style photographs and editorial content. In addition, Amazon strong financial foundation allows it to afford investment
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