ANALYZING CONSUMER BEHAVIOR FOR A FOOD PROCESSING COMPANY
Analyzing Consumer behavior for a Food processing Company
End term Live Project - Consumer Behavior
Table of Content
1 FOOD PROCESSING IN INDIA 2
2 INDIAN FAST FOOD PROCESSING INDUSTRY 6
2.1.1 INDIAN FAST FOOD MARKET ANALYSIS 7
3 INDUSTRY ANALYSIS 10
3.1 PORTER FIVE FORCES ANALYSIS 10
3.2 PESTEL ANALYSIS 11
3.2.1 Economic Factors 12
4 Research OBJECTIVES 13
4.1 RESARCH DESIGN 13
4.2 DATA ANALYSIS 14
4.2.1 FACTOR ANALYSIS 17
5 Psychological factors analysis 21
5.1 Motivation: 21
5.2 Perception: 24
5.2.1 Selective Attention: 24
5.2.2 Selective Distortion: 25
5.2.3 Selective Retention: 26
5.3 Learning: 27
5.4 Beliefs and attitudes: 29
5.5 Many factors influencing consumer behavior 30
6 Analysis – Psychographic factors 30
1 FOOD PROCESSING IN INDIA
India is the world’s second largest producer of food next to China, and has the potential of being the biggest with the food and agricultural sector. The food processing industry is one of the largest industries in India-it is ranked fifth in terms of production, consumption, export and expected growth. The food industry is on a high as Indians continue to have a feast. Fuelled by what can be termed as a perfect ingredient for any industry – large disposable incomes - the food sector has been witnessing a marked change in consumption patterns, especially in terms of food. Increasing incomes are always accompanied by a change in the food basket. The proportionate expenditure on cereals, pulses, edible oil, sugar, salt and spices declines as households climb the expenditure classes in urban India while the opposite happens in the case of milk and milk products, meat, egg and fish, fruits and beverages.
For instance, the proportionate expenditure on staples (cereals, grams, pulses) declined from 45 per cent to 44 per cent in rural India while the figure settled at 32 per cent of the total expenditure on food in urban India.
A large part of this shift in consumption is driven by the
End term Live Project - Consumer Behavior
Table of Content
1 FOOD PROCESSING IN INDIA 2
2 INDIAN FAST FOOD PROCESSING INDUSTRY 6
2.1.1 INDIAN FAST FOOD MARKET ANALYSIS 7
3 INDUSTRY ANALYSIS 10
3.1 PORTER FIVE FORCES ANALYSIS 10
3.2 PESTEL ANALYSIS 11
3.2.1 Economic Factors 12
4 Research OBJECTIVES 13
4.1 RESARCH DESIGN 13
4.2 DATA ANALYSIS 14
4.2.1 FACTOR ANALYSIS 17
5 Psychological factors analysis 21
5.1 Motivation: 21
5.2 Perception: 24
5.2.1 Selective Attention: 24
5.2.2 Selective Distortion: 25
5.2.3 Selective Retention: 26
5.3 Learning: 27
5.4 Beliefs and attitudes: 29
5.5 Many factors influencing consumer behavior 30
6 Analysis – Psychographic factors 30
1 FOOD PROCESSING IN INDIA
India is the world’s second largest producer of food next to China, and has the potential of being the biggest with the food and agricultural sector. The food processing industry is one of the largest industries in India-it is ranked fifth in terms of production, consumption, export and expected growth. The food industry is on a high as Indians continue to have a feast. Fuelled by what can be termed as a perfect ingredient for any industry – large disposable incomes - the food sector has been witnessing a marked change in consumption patterns, especially in terms of food. Increasing incomes are always accompanied by a change in the food basket. The proportionate expenditure on cereals, pulses, edible oil, sugar, salt and spices declines as households climb the expenditure classes in urban India while the opposite happens in the case of milk and milk products, meat, egg and fish, fruits and beverages.
For instance, the proportionate expenditure on staples (cereals, grams, pulses) declined from 45 per cent to 44 per cent in rural India while the figure settled at 32 per cent of the total expenditure on food in urban India.
A large part of this shift in consumption is driven by the