Analyzing Nike's Advertisement Just Do It

The text “Just Do It” and the Nike signature ap“Just do it” is a phrase most commonly associated with one of the most competitive athletic brands in the industry, Nike. Throughout Nike’s “Find your greatness” commercial advertisement, Nike tried to set apart itself from Adidas by using nonprofessional athletes as professional athletes. They aimed to suggest that the idea of greatness and other achievements were not necessarily reserved for a chosen few but it is something we are all capable of. The target audience Nike is trying to reach are viewers of Adidas advertisements and this is confusing because Nike is challenging itself and the mpear under it where the ad ends with silence. This ad proves to be convincing through emotional appeal