Analyzing Publix's Marketing Strategy

I agree with you about the Publix might could not always compete with Wal-Mart price, but they have another most important strategy which is customer service. Publix is working on continuous quality improvement, beside consumer service strategy. I think Publix evaluate their status, and that is the reason for them to determine and reach their goals. Managers must have a clear understanding of objectives in order to perform in accordance with the plan (George, 2013). The exists relationship between Publix and its consumers is the best strategy that any organization can follow in order to be successful. The relationship and trust that build between the organization and employees, in addition to the extra benefits provided by the company to its
employees, which is another successful strategy, is the reason for Publix employees to seem happy all the time.