Analyzing The Essay 'On Reading A Video Text'
In the essay On Reading a Video Text the writer confronts the challenges that are pointed by others that video texts are not an up-to-date -day channel for cultural interchange. The author started by stating all the notable advantages of video text as the author eloquently mentioned it. The author mentioned the pleasure of having close up position, rewind, applying music while showing a video and others. Then the writer proceeded and elaborated the critical analysis of video texts may be used to encourage “cultural literacy”. The author used an example to prove that video texts can be used to advocate cultural literacy when he mentioned “What the epic poem did for ancient cultures, the romance for feudalism, and the novel for bourgeois society, the media – and especially television – now do for the commodified, bureaucratized world that is our present environment”. Then, the writer performed an analysis using current
…show more content…
commercial which is the popular baseball-themed Budweiser beer commercial, where he links American nationalism, and dream story of a little black boy, who through the short video texts with 28 seconds tells how he turns from a player to an owner and a leader position. The writer concludes, in response to some prominent educational reformers’ complaint of a lack of “cultural literacy”, by stating that Americans are not culturally illiterate, but the lack the deep thought analysis and the comprehension of the messages behind these short or long video texts that can be used to tell a story or a dreamlike in the Budweiser commercial.
However, looking at TVs’ commercials End of Summer" | AT&T, one can conclude that in the commercial the parents are really excited that their kids are getting ready to go back to school and the summer is over.
Although, the parents show their frustration and annoyance with the overcharges that presents from phones companies by overcharging bill charges. The commercial also shows the young parents are not a rich family since they were shopping and mentioned that they are going over their limits with the shopping for back to school supplies for the children. In conclusion, the commercial convey a message that, we are the best option for a middle class family with multiple children for a cheap price. We care about your family and we understand that overage charging is not in the best interest for most families with multiple children. With the same logic we can make a 30 second video just as the AT&T commercial and appeal a message to America that we can change the American culture and educate many Americans through the short or long video
texts.
commercial which is the popular baseball-themed Budweiser beer commercial, where he links American nationalism, and dream story of a little black boy, who through the short video texts with 28 seconds tells how he turns from a player to an owner and a leader position. The writer concludes, in response to some prominent educational reformers’ complaint of a lack of “cultural literacy”, by stating that Americans are not culturally illiterate, but the lack the deep thought analysis and the comprehension of the messages behind these short or long video texts that can be used to tell a story or a dreamlike in the Budweiser commercial.
However, looking at TVs’ commercials End of Summer" | AT&T, one can conclude that in the commercial the parents are really excited that their kids are getting ready to go back to school and the summer is over.
Although, the parents show their frustration and annoyance with the overcharges that presents from phones companies by overcharging bill charges. The commercial also shows the young parents are not a rich family since they were shopping and mentioned that they are going over their limits with the shopping for back to school supplies for the children. In conclusion, the commercial convey a message that, we are the best option for a middle class family with multiple children for a cheap price. We care about your family and we understand that overage charging is not in the best interest for most families with multiple children. With the same logic we can make a 30 second video just as the AT&T commercial and appeal a message to America that we can change the American culture and educate many Americans through the short or long video
texts.