Analyzing The Ick Argument 'Improvise'

“Improvise” was a verbal cue used in the slogan that related to the Ick Awards because the entire event was improvised. In my opinion, “laugh” would have been a better word choice for the slogan. Laughing ties back directly to the key messages of the campaign. Clorox wanted its audience of modern parents to laugh instead of stress over messes. The Ick Award show achieved the goal of making parents laugh because it was unexpected and funny. However, I personally think “laugh” would have created more of an emotional tie from within the