Analyzing the Scrap Metal Recycling Industry and Various E-Marketing Efforts

Executive Summary

This E-Marketing Plan has been designed for K&K Recycling Services. K&K Recycling Services is a small company that has limited resources but realizes the potential and importance of having a sound E-Marketing strategy.

Key issues facing the company involve its limited marketing efforts. K&K Recycling Services has a very limited marketing budget that is primarily used for direct sales. Lacking innovation and failure to adopt modern business models may very well hinder K&K Recycling Services’ profitability and growth.

K&K Recycling Services, along with its top three competitors in the industry use basic E-Marketing strategies such as a company website and Search Engine Optimization via Google. While K&K Recycling Services already uses strong keywords, the company can increase its SERP ranking by researching the types of words that are used most when inquiring about the scrap metal recycling industry.

K&K Recycling Services’ core competencies lie in their ability to react quickly to opportunities in the marketplace. Furthermore, K&K Recycling Services prides itself on their high level of commitment to building strong relationships with their customers. Opportunities in the scrap metal recycling industries have become more apparent as there is a growth in usage of recycled materials, which consequently increases the prices of scrap metals. However, this increased price also provides greater incentives for thieves in this industry.

K&K Recycling Services needs to consider various market factors that pertain to the scrap metal recycling industry. These factors, after all, can change or solidify the company’s current strategies while at the same time helping them achieve goals and set objectives in the years to come.

The objectives for this E-marketing plan focus around increasing customer awareness and increasing customer satisfaction. These objectives will be tackled through an enhanced website and efficient use of the

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