Unit
Criterion reference
Analyse how a selected website has been designed to meet the requirements of its target audience
34
M1
Evaluate the extent to which design of a selected website helps the organisation to meet its objectives
34
D1
MY MATHS & WWF
My maths is targeted at teenagers undergoing their exams, which include gcse’s and a level. Teenagers get to practise their maths on the Internet to revise for there exams. An advantage to targeting teens is that there is a big population of people who want to study and learn maths and are undergoing exams which is compulsory to all students. A disadvantage is that people will never use the website after there exams and will exit and close there accounts. People will only use my maths for around 3 years of their lives. WWF target people of all ages willing to support a charity, which saves animals in the wild. An advantage of WWF is that a lot of people are towards saving animals and that people can fund them for the whole lives but a disadvantage is that there are many other charities and other people may choose other charities towards WWF.
The target group for my maths wants to enjoy being able to do maths as people find maths extremely boring. So my maths have games to do with maths and have bright colours to show that it’s an enjoyable website. An advantage is that students want to have fun by doing maths and that is what my maths offers. A disadvantage is that it may not cover the syllabus and people may get very bored of not playing games as its not relevant to there education. The target group wants from WWF colours to show that animals are in danger to show that they are in need of help to save endangered species for example the panda is there logo and is the most endangered specie in the world and is on the verge of going exist and WWF need people to help save them from going extinct. An advantage is that the target group wants to show sympathy
Bibliography: WWF My Maths Btec level 3 book Harvard Reference WWF.(2015).ObjectivesandStrategies.Available:http://wwf.panda.org/what_we_do/endangered_species/marine_turtles/lac_marine_turtle_programme/strategy/. Last accessed 12/04/2015.