Anantara Market Study
Anantara Hotels, Resorts & Spas
Market Study
Anantara Dhigu
Prepared by: Fathmath, Afnaan, Shifaza, Mauroof and Jamsheed
1
Table of Contents
1. 2.
Overview .............................................................................................................................................. 2 Anantara Dhigu ................................................................................................................................... 2
2.1. Key Features ....................................................................................................................................... 2 3. Analysis of Customer Base............................................................................................................... 4
3.1. Geographical Segmentation ............................................................................................................. 4 3.2. Behavioral Segmentation .................................................................................................................. 6 3.3. Demographic Segmentation ............................................................................................................. 7 3.4. Anantara Mix Segmentation ............................................................................................................. 7 4. Micro and Macro Environment ......................................................................................................... 8
4.1. PEST Analysis .................................................................................................................................... 9 4.2. SWOT Analysis................................................................................................................................. 10 5. Marketing Mix .................................................................................................................................... 13
5.1. Product
Market Study
Anantara Dhigu
Prepared by: Fathmath, Afnaan, Shifaza, Mauroof and Jamsheed
1
Table of Contents
1. 2.
Overview .............................................................................................................................................. 2 Anantara Dhigu ................................................................................................................................... 2
2.1. Key Features ....................................................................................................................................... 2 3. Analysis of Customer Base............................................................................................................... 4
3.1. Geographical Segmentation ............................................................................................................. 4 3.2. Behavioral Segmentation .................................................................................................................. 6 3.3. Demographic Segmentation ............................................................................................................. 7 3.4. Anantara Mix Segmentation ............................................................................................................. 7 4. Micro and Macro Environment ......................................................................................................... 8
4.1. PEST Analysis .................................................................................................................................... 9 4.2. SWOT Analysis................................................................................................................................. 10 5. Marketing Mix .................................................................................................................................... 13
5.1. Product
References: Anantara, 2011. About Anantara [Online] Available at: [Accessed 13 October 2011] Anantara, 2011. Anantara Dhigu Resort & Spa Maldives [Online] Available at: [Accessed 13 October 2011] Wikipedia, 2011. Customer base [Online] Available at: [Accessed 13 October 2011] Turabanov, 2008. What Do Tourists Spend Their Money For, Ezine Articles [Online] Available at: