Ancillary Products And Revenue Streams
Student Name ____________________________________ Class Period _____________
Internet Activity Instructions:
Using the Internet, access the Disney company website at http://disney.go.com/home/today/index.html and spend at least fifteen minutes navigating the site. Answer the following questions based on the information available online.
1) Identify three different revenue streams generated by the Disney Company.
2) What types of ancillary products can be purchased on the company website?
3) Does the website give some indication of Disney marketing strategies?
4) Do you think the Disney website is a “high traffic” site? Why or why not? Who do you think visits most frequently?
5) Do you think the Disney website is an effective marketing tool? Why or why not?
Situation:
As Marketing Planning Director for Cinecom Studios, your boss has asked you to develop a complete, integrated marketing campaign for the new film “Jungle of No Return” starring Gerard Butler. This target audience for the film is males between the ages of 14 and 25, and it is expected to provide many opportunities for merchandising and sales of ancillary products. The film is a live action feature with plenty of CGI (computer generated imaging) as well as real stunts. Butler plays a game warden in Africa, who watches over animals and protects them from poachers. Invaders from another galaxy descend on his territory and he must fight them off with the help of simple jungle weapons, his animal friends, and his daughter played by Megan Fox.
Instructions:
Answer the following
1) List 3 ancillary products will you create for this movie, give the pricing and target market.
2) List 3 tie-ins for product placement in the movie. Explain why these fit.
3) Why did you select the specific tie-ins that you chose? Also, do you feel it will increase ticket and DVD sales having these tie-ins?
4) What is product placement? How will that help
Internet Activity Instructions:
Using the Internet, access the Disney company website at http://disney.go.com/home/today/index.html and spend at least fifteen minutes navigating the site. Answer the following questions based on the information available online.
1) Identify three different revenue streams generated by the Disney Company.
2) What types of ancillary products can be purchased on the company website?
3) Does the website give some indication of Disney marketing strategies?
4) Do you think the Disney website is a “high traffic” site? Why or why not? Who do you think visits most frequently?
5) Do you think the Disney website is an effective marketing tool? Why or why not?
Situation:
As Marketing Planning Director for Cinecom Studios, your boss has asked you to develop a complete, integrated marketing campaign for the new film “Jungle of No Return” starring Gerard Butler. This target audience for the film is males between the ages of 14 and 25, and it is expected to provide many opportunities for merchandising and sales of ancillary products. The film is a live action feature with plenty of CGI (computer generated imaging) as well as real stunts. Butler plays a game warden in Africa, who watches over animals and protects them from poachers. Invaders from another galaxy descend on his territory and he must fight them off with the help of simple jungle weapons, his animal friends, and his daughter played by Megan Fox.
Instructions:
Answer the following
1) List 3 ancillary products will you create for this movie, give the pricing and target market.
2) List 3 tie-ins for product placement in the movie. Explain why these fit.
3) Why did you select the specific tie-ins that you chose? Also, do you feel it will increase ticket and DVD sales having these tie-ins?
4) What is product placement? How will that help