An Analysis of CSR Strategy & Performance
Essay 1 By: S. BLIDI ELLIOTT Index No.: EMBA 10110042 Course: Ethics, Social Responsibility and Governance Course No.: EMBA 663 Lecturer: Dr. Judy N. Muthuri Date: September 28, 2012 Word Count: 5,709
This essay is the first of a two-part series critically examining the corporate social responsibility (CSR) strategy and performance of AngloGold Ashanti (AGA). This first essay analyses the company’s CSR strategy and activities against the yard sticks provided by the Ghana Business Code and the Global Reporting Initiative (GRI). In analyzing AGA’s strategy, we explore the likely motivating factors driving the company’s CSR activities and how these drivers inform AngloGold’s responsiveness to environmental, social and other stakeholder issues. In evaluating AGA’s CSR reporting and performance, we present a background of the company followed by an overview of the company’s CSR strategy and analysis of whether that strategy conforms to accepted standards. This essay is written in partial fulfillment of the course requirements of the Ethics, Social Responsibility and Governance module (EMBA 663) of the Executive Masters in Business Administration program of the Ghana Institute of Management and Public Administration.
ANGLOGOLD ASHANTI – AN OVERVIEW AngloGold Ashanti is a multinational corporation headquartered in South Africa with various mining operations in ten countries spread across Africa, Asia, and the Americas. The company’s primary activity is gold mining, though silver and uranium, among other by products, are produced in the process of extracting the gold from the ore bodies. In 2011, AngloGold reported sales of $6.6 billion from 4.33 million ounces of gold produced with a workforce of close to 70,000 persons across four continents. AGA is a truly global company with market capitalization of $16.2 billion and listings on stock exchanges in
AngloGold Ashanti: Analysis of CSR Strategy &
References: Branco, M.C. & Rodrigues, L.L. 2007. Positioning stakeholder theory within the debate on corporate social responsibility. http://ejbo.jyu.fi/pdf/ejbo_vol12_no1_pages_5-15.pdf.