Preview

Anglogold Ashanti: Analysis of Csr Strategy

Powerful Essays
Open Document
Open Document
6706 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Anglogold Ashanti: Analysis of Csr Strategy
AngloGold Ashanti
An Analysis of CSR Strategy & Performance
Essay 1 By: S. BLIDI ELLIOTT Index No.: EMBA 10110042 Course: Ethics, Social Responsibility and Governance Course No.: EMBA 663 Lecturer: Dr. Judy N. Muthuri Date: September 28, 2012 Word Count: 5,709

This essay is the first of a two-part series critically examining the corporate social responsibility (CSR) strategy and performance of AngloGold Ashanti (AGA). This first essay analyses the company’s CSR strategy and activities against the yard sticks provided by the Ghana Business Code and the Global Reporting Initiative (GRI). In analyzing AGA’s strategy, we explore the likely motivating factors driving the company’s CSR activities and how these drivers inform AngloGold’s responsiveness to environmental, social and other stakeholder issues. In evaluating AGA’s CSR reporting and performance, we present a background of the company followed by an overview of the company’s CSR strategy and analysis of whether that strategy conforms to accepted standards. This essay is written in partial fulfillment of the course requirements of the Ethics, Social Responsibility and Governance module (EMBA 663) of the Executive Masters in Business Administration program of the Ghana Institute of Management and Public Administration.

ANGLOGOLD ASHANTI – AN OVERVIEW AngloGold Ashanti is a multinational corporation headquartered in South Africa with various mining operations in ten countries spread across Africa, Asia, and the Americas. The company’s primary activity is gold mining, though silver and uranium, among other by products, are produced in the process of extracting the gold from the ore bodies. In 2011, AngloGold reported sales of $6.6 billion from 4.33 million ounces of gold produced with a workforce of close to 70,000 persons across four continents. AGA is a truly global company with market capitalization of $16.2 billion and listings on stock exchanges in
AngloGold Ashanti: Analysis of CSR Strategy &



References: Branco, M.C. & Rodrigues, L.L. 2007. Positioning stakeholder theory within the debate on corporate social responsibility. http://ejbo.jyu.fi/pdf/ejbo_vol12_no1_pages_5-15.pdf.

You May Also Find These Documents Helpful

  • Good Essays

    Csr David Vogel Summary

    • 299 Words
    • 2 Pages

    David Vogel explains how stakeholders, mainly employees, customers, and investors can impact the significance of Corporate Sustainable Responsibility (CSR) in business. Even though many surveys had been conducted to assess and boost businesses to be more sustainable, there is still a lack of evidence on the actual actions and effects.The complication of measuring social as well as environmental implication through a single standard has left CSR to be neglected. GRI is an example that encourages CSR but lacks conformity for reported results. This difficulty in measuring social and environmental outcomes often lead organizations to undertake ‘greenwashing’, or act as charity donors to cover up their ‘irresponsibility.’…

    • 299 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Accg 301 Research Paper

    • 4411 Words
    • 18 Pages

    References: 5. Giannarakis, G., and Litinas, N., Sariannidis, N., (2011), “Evaluation of Corporate Social Responsbility Performance Standards”, African Journal of Business Management, Vol 5(17), pp. 7367-7374…

    • 4411 Words
    • 18 Pages
    Best Essays
  • Best Essays

    On the other hand there is the stakeholder theory which expresses the worries that the mere focus on shareholders is “often misplaced” (Krishnan, 2008) and that social responsibility and, more importantly, the interests of stakeholders should be the leading objective for a company.…

    • 2234 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    In today’s modern business world, commerce implements operation, drive and manner notions with endorsement and adoption of corporate social responsibility as a matter of course (David Henderson 2004). The stakeholder groups, for instance, governments, communities, suppliers, employees, customers and stockholders persistently claim administrators to dedicate capitals to corporate social responsibility (McWilliams and Siegel 2001, 117). Despite the fact, strategic corporate social responsibility is far more selective on being a standing corporation rate citizen and also addressing the social issues that the corporate creates (Micheal E. Porter and Mark R. Kramer 2006).…

    • 2250 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    * An introduction to stakeholder Theory and Corporate Social Responsibility (CSR) including how CSR fits within the ethical framework and links between CSR and other business aspects, e.g., marketing;…

    • 7163 Words
    • 29 Pages
    Powerful Essays
  • Best Essays

    In global markets, modern corporates have significant power to exercise a positive influence in the countries, where they buy goods and services from global suppliers in bulk. Recognising this influence is the first step to understand the contribution of the modern corporates in developing countries’ economies and in turn their self-benefit. As being giant firms at one end of the buying chain with the cost reduction advantage, they shouldn 't be reluctant of getting involved and operate with the suppliers to improve working conditions and comply with the ethical trading regulations. Business Corporations should also think and take responsibility for the environment around them. Taking this responsibility is the first step to recognize Corporate Social Responsibility. Corporate Social responsibility is when a business monitors and ensures its active compliance with the spirit of the law and ethical standards. It is a process with the aim to embrace responsibility for the company 's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. The concept of CSR is well explained by Gordan Brown, Chancellor of Exchequer, that in this era Corporate Social Responsibility goes far beyond the old trend of the past (donating money to a good cause at the end of the year) And is now an all year round responsibility the companies accept for the environment around them. To provide best working practices, the engagement in local communities and for their recognition that brand name does not only depend on quality, price and uniqueness but how they interact with companies’ workforce, community and the environment.…

    • 2128 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    This report aims to review the corporate social responsibility (CSR) models which managers should consider important when deciding their CSR stance. The report will also review the corporative bank and their stakeholders regarding CSR. The report will then go on to analyse and evaluate the corporative bank’s CSR and ethical position.…

    • 2250 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    In recent years, Corporate and Social Responsibility has become an ever increasing concern and source of community debate. It is now socially accepted that corporations have some ongoing responsibility, though sometimes ignored, to set a good example, make decisions based on social good and on ensuring positive environmental practices.…

    • 1006 Words
    • 5 Pages
    Good Essays
  • Best Essays

    Propaganda

    • 3751 Words
    • 16 Pages

    CIPD. (2009, September 1). Corporate Social Responsibility. Retrieved January 16, 2010, from Chartered Institute of Personnel and Development: http://www.cipd.co.uk/subjects/corpstrtgy/corpsocres/csrfact.htm?IsSrchRes=1…

    • 3751 Words
    • 16 Pages
    Best Essays
  • Good Essays

    Aramark Analysis

    • 8484 Words
    • 34 Pages

    INSTITUTE FOR CORPORATE ETHICS, 2011. Ethical Theory: Ethics and Corporate Social Responsibility. [online video]. 15 June. Available from: http://www.youtube.com/watch?v=xkCw5nLXYeQ&feature=related. [Accessed 24 November 2012].…

    • 8484 Words
    • 34 Pages
    Good Essays
  • Good Essays

    Stakeholder theories have grown in number and type since the term stakeholder was first coined in 1963. According to R. Edward Freeman, whose work in stakeholder theory is well known, the stakeholder concept was originally defined as including "those groups without whose support the organization would cease to exist." As a part of management theory and practice, stakeholder theory takes a number of forms. Descriptively, some research on stakeholder theory assumes that managers who wish to maximize their firm's potential will take broader stakeholder interests into account. This gives rise to a number of studies on how managers, firms, and stakeholders do in fact interact. Normatively, other management studies and theories will discuss how corporations ought to…

    • 1106 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Phillips, R. (2004). Some key questions about stakeholder theory. Ivey Business Journal, 1-5. Retrieved from http://www.iveybusinessjournal.com/view_article.asp?intArticle_ID=471…

    • 386 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Lantos, G. P. (2001). The boundaries of strategic corporate social responsibility. The Journal of Consumer Marketing. 18(7) pp. 595-639.…

    • 2990 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    African Barrick Gold

    • 1868 Words
    • 8 Pages

    African Barrick gold it is a gold mining business operating in Tanzania and one of the five largest gold producer in Africa . It is listed on the London Stock Exchange . The company has three producing mines , all located in Tanzania , and several exploration project various stage on development in Tanzania and Kenya . Having a high-quality asset base , solid grow opportunities and clear strategy to optomise , they expand and grow the business ( AfricanBarrickGold ,2014)…

    • 1868 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Ethics of Nkf

    • 2350 Words
    • 10 Pages

    Ethics and Social Responsibility Prepared for: Professor Chandra Mohan Prepared by: Alwin Song Cheam Tze Shen Clement Chen Jeanette Wu Ngoh You’An Yan Cheng Kang…

    • 2350 Words
    • 10 Pages
    Better Essays