Snowball, Napoleon, and Squealer have taken charge especially, and they have expanded Old Major’s concept into a “complete system of thought” called Animalism. They hold frequent meetings in the big barn to espouse the views of Animalism to the other farm animals. At first, the animals are not convinced that they should follow Animalism. Some feel loyalty to Mr. Jones, some worry that they cannot be self-sufficient, and others, such as Mollie, worry about losing treats such as sugar and ribbons. Snowball contradicts Mollie, saying that the ribbons are “the badge of slavery” and that “liberty is worth more than ribbons” (37).
Moses causes trouble for the pigs by inventing an animal heaven called Sugar candy Mountain., a utopia for another time. In contrast, Clover and Boxer are some of the pigs’ strongest collaborators. Not being very intelligent themselves, Clover and Boxer memorize simple pro-Animalism arguments that they pass on to the others.
Monetary troubles plague Mr. Jones, leading him to drink excessively. The farmhands are lazy and fail to tend the farm well, yet hard times for Mr. Jones mean a leg up for the animals. In fact, Mr. Jones’s misfortune makes the Rebellion come earlier than expected. On Midsummer’s Eve in June, Mr. Jones gets so drunk that he passes out and neglects to feed the animals. Having gone unfed for hours, the animals break into the store-shed and eat. Mr. Jones and the farmhands rush in and begin whipping the animals indiscriminately, and the animals respond by attacking them in unison. The men are frightened and forced to flee the farm.