Animal Rights, n.d. http://www.animalwelfarecounci.comhtml/aw/right.php (accessed June 24, 2007)
Burger King Sets Precedent in Fast Food Sectors, 2007. http://www.hsus.org/farm/news/ournews/burger_king.htm (accessed 26, 2007)
Coombs, W. T., 1998. The Internet as Potential Equalizer: New Leverage for Confronting Social Irresponsibility. Public Relations Review 24 (3): 289-303. http://www.sciencedirect.com.dbgw.lis.curtin.edu.au/science?_ob=MImg&_imagekey=B6W5W-3YF47S1-2N2&_cdi=6581&_user=41361&_orig=search&_coverDate=12%2F31%2F1998&_sk=99759996&view=c&wchp=dGLzVlz-zSkWb&md5=8be20a8ed9550725323bb12d059385af&ie=/sdarticle.pdf (accessed June 24, 2007)
Cosmetic: How to set animal welfare at the heart of your company's ethical policy, n.d http://www.rspcagoodbusinessawards.com/docs/rspca-cosmetics.pdf (accessed June 25, 2007)
Davis, A. 2004. Mastering Public Relations. Great Britain, Ebbw …show more content…
http://www.kentuckyfriedcruelty.com/h-history.asp (accessed June 27, 2007)
KFC targeted by animal welfare campaign, 2003. Business Respect. January 6. http://www.mallenbaker.net/csr/CSRfiles/page.php?Story_ID=762 (accessed June 27, 2007)
Lamb, L. F., & McKee, K. B. 2005. Applied Public Relations: Cases in Stakeholder Management. United States of America, Lawrence Erlbaum Associates, Inc.
Singer, I., B. 2005. http://www.tinyapps.org/docs/quotes.html (accessed May 18, 2007)
Martin, A. 2007. Burger King Shifts Policy on Animals. The New York Times. March 28. http://www.nytimes.com/2007/03/28/business/28burger.html?pagewanted=1&ei=5124&en=7104231631119310&ex=1332734400 (accessed June 26, 2007)
Martin, A. 2007. KFC's owner turns down free land from animal rights group. International Herald Tribune. January 17. http://www.iht.com/articles/2007/01/17/business/yum.php. (accessed June 27, 2007)
Taylor, C. 2007.Corporate Profile: The Body Shop and animal right. http://animalrights.about.com/od/experimentation/a/bodyshop.htm (accessed June 26,