Annual Planning Cycle Center Parcs

Center Parcs de Eemhof
Annual Plan 2013
Course: Annual Planning Cycle
Phase: 2

Abbreviations

Executive Summary

2. External environment

2.1 Macro environmental level

2.1.1 Economic Environment
Identification A

Economic growth the Netherlands Economic growth Germany
Source: Rijksoverheid the Netherlands Source: Bundesbank Germany

Germany annual growing % of GDP 2011-2013 | Year | 2011 | 2012 | 2013 | GDP growing % | 1,5% | -0,3% | 1,1% |

The Netherlands annual growing % of GDP 2011-2013 | Year | 2011 | 2012 | 2013 | GDP growing % | 1,0 | -0,3 | 0,7 |
Implication
Both sources indicate the GDP and the annual growing in Germany and the Netherlands. In those sources we can either see if the GDP per country is increasing or decreasing. As we see in both the Netherlands and Germany the GDP is growing comparing it to last years performances

Conclusion Increase in spending power in both German and Dutch market
Identification B:

Commodity income
Implication:
The graphs indicate the commodity prices (outlook) for 2013

Conclusion: Commodity prices will increase in 2013

Identification C:
‘’ General inflation in the Netherlands will be 0%’’ (Brundell, 2012)

Implication:
Where normally inflation is higher than 0%, which will lead to a decrease of spending power, now the inflation is 0%, so that the spending power of the Dutch is not affected.

Conclusion: Since spending power is not effected, the Dutch will not have a decrease in money they can spend. Since most of the Eemhof’s customers are Dutch, this is an opportunity

Identification D:

Implication:
After some tough years the economic outlook for the UK is back on track again

Conclusion: Growing market in the United Kingdom

2.1.2 Demographic environment

Identification

Implication
The graph