Annual Report Summary
Writing Assignment: Analyzing the Annual Report
Coca-Cola Annual Report 2012
Coca-Cola is a company, which carries cold soda products and Coke products can be founded over 200 countries worldwide. Coca-Cola Company meets all requirements of creating annual report by its Annual Report for 2012. The company starts its annual report with company’s logo “Share a Coke and Share the Value”. As the reader goes through the report, he/she can see the positive images, maps, and graphs with the strong topics supported by convincing explanations, which provides information about its performance at given year. As a huge worldwide company, Coca-Cola uses colorful images, where youth with smiling face holding the company’s product to show the positive energy it is sharing throughout the world to its investors, the descriptive and powerful wording in its paragraphs under each part of its report, where it provides detailed explanation about its performance in the preceding year to make its message more convincing and understandable for investors, and lastly the company provides colorful graphic representation of its data to make it easier for an impatient reader, who prefer to extract key message quickly.
Coca-Cola Company illustrates its performance by the colorful and positive images to show the positive energy it is sharing throughout the world to its investors. The youth, with happy faces holding the company’s products represent different nationalities showing that Coca-Cola performs worldwide and shares happiness throughout the world. As it stated on the second page of the report, the company’s key strategy is to be bonded with its customers and share experiences related to their product and the images, the company uses, shows visual image of its strategy. The creativeness and positive images are the best attention catcher, because most investors skim over the report and the colorful images would be a key tool to get attention of such investors. It also shows to
Coca-Cola Annual Report 2012
Coca-Cola is a company, which carries cold soda products and Coke products can be founded over 200 countries worldwide. Coca-Cola Company meets all requirements of creating annual report by its Annual Report for 2012. The company starts its annual report with company’s logo “Share a Coke and Share the Value”. As the reader goes through the report, he/she can see the positive images, maps, and graphs with the strong topics supported by convincing explanations, which provides information about its performance at given year. As a huge worldwide company, Coca-Cola uses colorful images, where youth with smiling face holding the company’s product to show the positive energy it is sharing throughout the world to its investors, the descriptive and powerful wording in its paragraphs under each part of its report, where it provides detailed explanation about its performance in the preceding year to make its message more convincing and understandable for investors, and lastly the company provides colorful graphic representation of its data to make it easier for an impatient reader, who prefer to extract key message quickly.
Coca-Cola Company illustrates its performance by the colorful and positive images to show the positive energy it is sharing throughout the world to its investors. The youth, with happy faces holding the company’s products represent different nationalities showing that Coca-Cola performs worldwide and shares happiness throughout the world. As it stated on the second page of the report, the company’s key strategy is to be bonded with its customers and share experiences related to their product and the images, the company uses, shows visual image of its strategy. The creativeness and positive images are the best attention catcher, because most investors skim over the report and the colorful images would be a key tool to get attention of such investors. It also shows to