LECTURE NOTES
CHAPTER 1
THE NATURE OF STRATEGIC MANAGEMENT
CHAPTER OUTLINE
| |What is Strategic Management? |
| |Key Terms in Strategic Management |
| |The Strategic-Management Model |
| |Benefits of Strategic Management |
| |Why Some Firms Do No Strategic Planning |
| |Pitfalls in Strategic Planning |
| |Guidelines for Effective Strategic Management |
| |Comparing Business and Military Strategy |
| |The Cohesion Case: McDonalds |
CHAPTER OBJECTIVES
After studying this chapter, you should be able to do the following:
|1. |Describe the strategic-management process. |
|2. |Explain the need for integrating analysis and intuition in strategic management. |
|3. |Define and give examples of key terms in strategic management. |
|4. |Discuss the nature of strategy formulation, implementation, and evaluation activities. |
|5. |Describe the benefits of good strategic