Answers: Marketing and Pearson Education Limited
Instructor’s Manual
International Marketing and Export Management
Sixth edition
Gerald Albaum Edwin Duerr
For further instructor material please visit:
www.pearsoned.co.uk/albaum
ISBN: 978-0-273-71390-6
Pearson Education Limited 2008
Lecturers adopting the main text are permitted to download and photocopy the manual as required.
Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies around the world Visit us on the World Wide Web at: www.pearsoned.co.uk ---------------------------------This edition published 2008 © Pearson Education Limited 2008 The rights of Gerald Albaum and Edwin Duerr to be identified as the authors of this Work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. ISBN: 978-0-273-71390-6 All rights reserved. Permission is hereby given for the material in this publication to be reproduced for OHP transparencies and student handouts, without express permission of the Publishers, for educational purposes only. In all other cases, no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without either the prior written permission of the Publishers or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd., Saffron House, 6-10 Kirby Street, London EC1N 8TS. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior consent of the Publishers.
Contents
Chapters 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. International marketing and exporting Bases of international marketing The international environment: culture; economic, political and legal forces; and competition Export market selection: definitions and strategies Information for international
International Marketing and Export Management
Sixth edition
Gerald Albaum Edwin Duerr
For further instructor material please visit:
www.pearsoned.co.uk/albaum
ISBN: 978-0-273-71390-6
Pearson Education Limited 2008
Lecturers adopting the main text are permitted to download and photocopy the manual as required.
Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies around the world Visit us on the World Wide Web at: www.pearsoned.co.uk ---------------------------------This edition published 2008 © Pearson Education Limited 2008 The rights of Gerald Albaum and Edwin Duerr to be identified as the authors of this Work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. ISBN: 978-0-273-71390-6 All rights reserved. Permission is hereby given for the material in this publication to be reproduced for OHP transparencies and student handouts, without express permission of the Publishers, for educational purposes only. In all other cases, no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without either the prior written permission of the Publishers or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd., Saffron House, 6-10 Kirby Street, London EC1N 8TS. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior consent of the Publishers.
Contents
Chapters 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. International marketing and exporting Bases of international marketing The international environment: culture; economic, political and legal forces; and competition Export market selection: definitions and strategies Information for international