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anthropologie market
Anthropologie – Introduction and Overview Urban Outfitters, Inc. is a publicly traded American company that owns and operates over 400 retail locations in all of their stores divisions. The five retail brands they have are Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN. Urban Oufitters have about 170 locations now and is continuously growing. The reason why they have become so successful is because of their passion of whom they stand for as a company. In addition, they seek to create a differential shopping experience. Now, Urban Outfitters merchandise is described as sexy, vintage, bohemian, and hipster. They are mainly known to be servicing the “hipster” and “vintage” culture and fashion. Since their target market is the ages of 18-30 years old and their sales associates are around the same ages they want to create that emotional bond with all the consumers that walk in to the door. In 2011, they then brought in the Polaroid cameras, which in no time became a huge hit to their consumers. Even though Urban Outfitters had some controversies with their clothing they sold, due to religious and ethnic issues, they continued to still have brand loyal consumers. Urban Outfitters, to this day, is one of the most popular and strongest stores for their target market.
The retailer Anthropologie was established in Wayne, Pennsylvania in 1992. Having both online exclusive shopping as well as catalogs for their customers. Owned by Urban Outfitters, originally, Anthropologie was a label being sold at Urban Outfitters before becoming its own specialty store (About.com Retail Industry). Currently, Anthropologie has one hundred and seventy five stores in US, Canada, and London (Anthropologie.com). Urban Outfitters was introduced in 1970 by Richard Hayne and Scott Belair and later opened the specialty stores Free People (About.com Retail Industry), and eventually introducing Anthropologie. The retailer Anthropologie uses a variety of merchandise such as


Cited: "India 's Foreign Direct Investment Policy Opens The Door To Multi-Brand Retail | The Metropolitan Corporate Counsel." India 's Foreign Direct Investment Policy Opens The Door To Multi-Brand Retail | The Metropolitan Corporate Counsel. N.p., n.d. Web. 28 Oct. 2013. Trefis Team. "Urban Outfitters: A Review Of Anthropologie’s Slump And Revival." Trefis. Trefis, 2013. Web. 25 Oct. 2013. Sun, Leo. "Anthropologie Sinks Urban Outfitters." InvestorGuide.com. InvestorGuide, 2013. Web. 25 Oct. 2013. "Anthropologie Mission Statement - Passionate Employees, Customer Connection." About.com Retail Industry. N.p., n.d. Web. 26 Oct.2013.. Gale Databases http://go.galegroup.com/psi.do?id=GALE%7CCX3445100106&v=2.1&u=fashionidm&it=r&p=GPS&sw=w "Welcome to Anthropologie - Anthropologie.com." Welcome to Anthropologie - Anthropologie.com. N.p., n.d. Web. 26 Oct. 2013. .
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