Anti-Fashion During the 70's
The emergence of anti fashion during the 1970’spromoted THE UGLY, THE CHEAP,
THE ORDINARY.
Fashion trends are commonly categorized in decades to describe the prominent designs during that particular time period. The 30’s were known as the beginning for admiration of Hollywood and the rise of glamour. (http://www.1930s-fashions.co.uk) The 60’s fashion was directed to the youth and consisted of colorful fabrics and bold designs that eradicated the formal way of dressing. (http://www.buzzle.com/articles/1960s-fashion.html). The 70’s were known as the period of anti-fashion. “If the hippies had one irrevocable effect on culture, including fashion, it was to destroy every rule, except the injunction to please oneself. Perhaps it is not surprising, then, that the 1970s have also been called “The Decade That Taste Forgot.” (Fashion Theory Volume 1 Issue 3, Steele,1997:280). To support this statement, I believe there are two main factors that contributed to this fashion period: * The expansion of individual expression from the 1960’s * The emergence of pro-choice by the consumer
This essay will consider how these factors resulted in the anti-fashion mentality.
First, I will discuss the expansion of individual expression from the 60’s. Influenced by the hippie’s movement, society began to voice their opinion and gave this power of voice to youth. They began to put importance on being an individual and thinking for oneself. There was one prominent person in the fashion industry that represented the 1960’s, and helped to put the spotlight on youth. Lesley Hornby mostly known as “Twiggy” became the idol for millions of teenage girls of the sixties revolution and by the age of 17, Twiggy was one of the most famous faces on the planet. (http://www.twiggylawson.co.uk/fashion.html) Her androgynous, lean look marked a radical departure from the full figured women who dominated fashion in the 1950s. (http://www.wisegeek.com/who-is-twiggy.htm) “With the
THE ORDINARY.
Fashion trends are commonly categorized in decades to describe the prominent designs during that particular time period. The 30’s were known as the beginning for admiration of Hollywood and the rise of glamour. (http://www.1930s-fashions.co.uk) The 60’s fashion was directed to the youth and consisted of colorful fabrics and bold designs that eradicated the formal way of dressing. (http://www.buzzle.com/articles/1960s-fashion.html). The 70’s were known as the period of anti-fashion. “If the hippies had one irrevocable effect on culture, including fashion, it was to destroy every rule, except the injunction to please oneself. Perhaps it is not surprising, then, that the 1970s have also been called “The Decade That Taste Forgot.” (Fashion Theory Volume 1 Issue 3, Steele,1997:280). To support this statement, I believe there are two main factors that contributed to this fashion period: * The expansion of individual expression from the 1960’s * The emergence of pro-choice by the consumer
This essay will consider how these factors resulted in the anti-fashion mentality.
First, I will discuss the expansion of individual expression from the 60’s. Influenced by the hippie’s movement, society began to voice their opinion and gave this power of voice to youth. They began to put importance on being an individual and thinking for oneself. There was one prominent person in the fashion industry that represented the 1960’s, and helped to put the spotlight on youth. Lesley Hornby mostly known as “Twiggy” became the idol for millions of teenage girls of the sixties revolution and by the age of 17, Twiggy was one of the most famous faces on the planet. (http://www.twiggylawson.co.uk/fashion.html) Her androgynous, lean look marked a radical departure from the full figured women who dominated fashion in the 1950s. (http://www.wisegeek.com/who-is-twiggy.htm) “With the