Ap English Language Techniques

Alliteration:
The headline employs alliteration through the repetition of the letter ‘P’ in order to engage the reader as well as hold his attention.

Allusion:
The writer eludes to the horrors of the Holocaust in the hope of evoking a visceral response that will encourage support for the current Iraq War.

Analogy
The writer employs the analogy of cancer. In doing so, he likens gambling to the infamous malignant tumour as to suggest the devastating effects of gambling on the health of society and our family if it is not cured quickly.

Anecdote
The writer employs the use of an anecdote of Rosemary Cullins, who apparently lost her life under the influence of ‘party’ drugs. This anecdote explains to the reader that ingesting ‘party’ drugs may have
The author uses words like ‘bludger’, ‘dole’, and ‘bloke’ to emphases his point that he cannot fully support his family with what the current dole provides. It is used in this manner to make the writer more accessible to certain groups, with it here being aimed at the working class Australian.

Connotations
Every word has a negative or positive connotation to it, which in turn has an effect on the tone of the article. As an example, ‘being a fascist’ or ‘being a right-wing supporter’ mean two very things. People tend to negatively associate Fascism to the Third Reich and Adolf Hitler, while being a Right-Wing Supporter simply means you believe in similar ideals to socialism and the like.

Euphemisms
Euphemisms are simply words that convey a very similar meaning however are worded and arranged in a much more pleasant way. For example, using ‘old-age pensioners’ tends to convey a message that these people are too old to be useful, while using ‘senior citizens’ tends to convey a message that these set of people are still as useful as any other citizen.