Improving by... Accredited Degree Programs, Experienced Faculty Resources (professors need a Masters or Doctoral degree and 5 years teaching), Current and Relevant Standardized Programs, Emphasize Input from Employers of UOP Students, Pedagogical Innovations, Small class-size with quality instructor contact, and Offer a Low Cost Advantage Expand educational Programs -UOP added the Master of Business Administration in Health care Management and specializations in Marketing and Human Resources Management to its Master of Business Administration; specializations in Elementary and Secondary Education and Adult Education and Distance Learning to its Master of Counseling. Serve a Broader Student Age Group -54% are women. Age 25 and under is 16.5%, 26-33 is 38%, 34-45 is 34.7%, 46+ is 10.8%. Average age off UOP student is 35. Marketing Aggressively -Apollo group spent $545 million in last fiscal year marketing its academic programs. SWOT S Strengths would be tuition is 10,000 55% of what a private college charges. Save money because there is no lease on any buildings. Small class size, avg. is 12. Round the clock tech support. Credible name and good name recognition. Other competitors have struggled due to lack of accreditation and poor name recognition. Students can study whenever and wherever. Adults can earn a degree faster because of no breaks i.e. x-mas, summer, spring. Adult education market is a $275 billion industry. W Weaknesses would be long established rules make it difficult for online students to get financial aid, many elite universities thinks that online classes dilutes the value of their name, online classes are not personable and can't ask questions, O Opportunities would be online education market has room for growth, beginning to tap the international market, 70 million working adults in America who don't have a college degree, career advancement, blended classes ( 65% online), high school classes are begging to go online. T Threats would be most colleges think it would be impossible to replicate its classroom education online, people associate online classes as a poor mans degree, UOP broke the law and this could have some bad publicity and tarnish the good reputation that they built, www.uopsucks.com Mission: We have focused on making significant changes in two major areas of our business: marketing and retention. Improvements will benefit both students and stockholders in the long run
Improving by... Accredited Degree Programs, Experienced Faculty Resources (professors need a Masters or Doctoral degree and 5 years teaching), Current and Relevant Standardized Programs, Emphasize Input from Employers of UOP Students, Pedagogical Innovations, Small class-size with quality instructor contact, and Offer a Low Cost Advantage Expand educational Programs -UOP added the Master of Business Administration in Health care Management and specializations in Marketing and Human Resources Management to its Master of Business Administration; specializations in Elementary and Secondary Education and Adult Education and Distance Learning to its Master of Counseling. Serve a Broader Student Age Group -54% are women. Age 25 and under is 16.5%, 26-33 is 38%, 34-45 is 34.7%, 46+ is 10.8%. Average age off UOP student is 35. Marketing Aggressively -Apollo group spent $545 million in last fiscal year marketing its academic programs. SWOT S Strengths would be tuition is 10,000 55% of what a private college charges. Save money because there is no lease on any buildings. Small class size, avg. is 12. Round the clock tech support. Credible name and good name recognition. Other competitors have struggled due to lack of accreditation and poor name recognition. Students can study whenever and wherever. Adults can earn a degree faster because of no breaks i.e. x-mas, summer, spring. Adult education market is a $275 billion industry. W Weaknesses would be long established rules make it difficult for online students to get financial aid, many elite universities thinks that online classes dilutes the value of their name, online classes are not personable and can't ask questions, O Opportunities would be online education market has room for growth, beginning to tap the international market, 70 million working adults in America who don't have a college degree, career advancement, blended classes ( 65% online), high school classes are begging to go online. T Threats would be most colleges think it would be impossible to replicate its classroom education online, people associate online classes as a poor mans degree, UOP broke the law and this could have some bad publicity and tarnish the good reputation that they built, www.uopsucks.com Mission: We have focused on making significant changes in two major areas of our business: marketing and retention. Improvements will benefit both students and stockholders in the long run