Appendix
Looking at the Graph, we are able to project a potential incremental growth of demand versus supply. Incremental is based on the following criteria.
1. Total local market population of the business location
2. Minimum initial projected average sales of 35-50 units per day for six days to cater a potential market population of 1,000 people.
3. A six month projection with a 10% incremental boost in sales for the first quarter to the 4th month and a plateau projection at the 5th month onwards subject to business performance review.
In order for us to come up with a price point data, we decided to follow the price point designated by the Stir Fry Noodle kiosks in Greater Metro Manila. This is to eradicate any possible price adjustments in the future should we wish to grow the business further by offering franchising opportunities to other entrepreneurs who wish to franchise our start up business. We also believe that the Stir Fry noodle kiosks have already undergone an extensive survey on an affordable price point for the Stir Fry Noodles considering this will be the first of its kind in Davao Doctors College canteen.
MARKETING STRATEGIES
We will be offering a variety of promotions identified on specific occasions as well as seasons to ensure a steady flow of client interest and repeat purchases. Timelines will also be created with regard to marketing activities to further ensure the implementation as well as the executing and viability of success for each and every marketing activity done.
Initial activities and strategies would be below the line marketing strategies considering that we have a very minimal budget and funds for marketing activities. Some of these would be the following:
Price promotion
On the opening day we will create a single day promotion or opening salvo promotion of 50% off for the first 100 customers. This is to ensure we will create a stir during opening day and ensuring that we will be able to reach a maximum number
1. Total local market population of the business location
2. Minimum initial projected average sales of 35-50 units per day for six days to cater a potential market population of 1,000 people.
3. A six month projection with a 10% incremental boost in sales for the first quarter to the 4th month and a plateau projection at the 5th month onwards subject to business performance review.
In order for us to come up with a price point data, we decided to follow the price point designated by the Stir Fry Noodle kiosks in Greater Metro Manila. This is to eradicate any possible price adjustments in the future should we wish to grow the business further by offering franchising opportunities to other entrepreneurs who wish to franchise our start up business. We also believe that the Stir Fry noodle kiosks have already undergone an extensive survey on an affordable price point for the Stir Fry Noodles considering this will be the first of its kind in Davao Doctors College canteen.
MARKETING STRATEGIES
We will be offering a variety of promotions identified on specific occasions as well as seasons to ensure a steady flow of client interest and repeat purchases. Timelines will also be created with regard to marketing activities to further ensure the implementation as well as the executing and viability of success for each and every marketing activity done.
Initial activities and strategies would be below the line marketing strategies considering that we have a very minimal budget and funds for marketing activities. Some of these would be the following:
Price promotion
On the opening day we will create a single day promotion or opening salvo promotion of 50% off for the first 100 customers. This is to ensure we will create a stir during opening day and ensuring that we will be able to reach a maximum number