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APPEX CORPORATION

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APPEX CORPORATION
APPEX CORPORATION
14P087
14P088
14P091
14P102
14P105
14P110

Presented by:
Mohana Kodipaka
Mukul Panchineni
Nidhi Kumar
Sameer Jain
Jaideep Sarnaik
Srijan Bhatnagar

COMPANY BACKGROUND
MAY 1988

Appex
Inc.

LCC

APPEX
CORPORATION

APPEX CORPORATION =
APPEX INC.

MIS for cellular MIS for cellular industry and credit industry scoring system for financial serviceand credit scoring companies system for financial service companies LCC

Design and engineering of cellular radio network for cellular companies

CELLULAR TELEPHONE INDUSTRY
Each base station consists of :
-Receiver
-Transmitter
-Antenna

Cellular phone to cellular phone

Cellular Phone to regular telephone

ROAMING
• Host company would bill the call back to the subscriber’s company
• Subscriber’s company would pass the charge through to the subscriber
• “Roaming agreement” between two cellular operators
• Roaming was more profitable than regular service

REASONS FOR GROWING
SUBSCRIBER BASE
• Availability of lighter, lower cost phones • Improvement in quality of equipment and services
• Increased coverage
• Increased roaming activity
• Enhanced marketing

Appex’s products and services
• Intercarrier service (ICS) & Cellular
Management Information systems (IS)
• ICS consisted of a set of online services to manage information required for carriers to provide service to cellular subscribers 60% of revenue
• IS consisted of integral software system to manage the primary functions of a cellular carrier in its home market - 40% of revenue INFORMAL
STRUCTURE

CIRCULAR

FUNCTIONAL

•Close interaction among employees •Responsive and effective
•Focused, hardworking and committed PRODUCT
TEAM

BUSINESS
TEAM

DIVISIONAL

•Project based approach
•Increased workload led to more hiring and more expenditure without monitoring •“Fire-fighting” and no development of planned structure •Customer complaints increased •Missed installation dates
•Failures in product development INFORMAL
STRUCTURE

CIRCULAR

FUNCTIONAL
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