Table of Contents
1 Executive Summary ..............................................................................................p3
2 Analysis of Environment and Competitiors ........................................................p3
2.1 General Review of Strategic Environment .................................................p3
2.2 PESTAL Analysis .......................................................................................p4
2.2.1 Political ..........................................................................................p4
2.2.2 Economic .......................................................................................p5
2.2.3 Social & Cultural ...........................................................................p6
2.2.4 Technological ................................................................................p6
2.2.5 Environmental Concerns ...............................................................p7
2.2.6 Legal System .................................................................................p8
2.3 Competitor Profiling....................................................................................p8
3 Analysis of Resources, Capabilities and Financial Perfromance which Leading to Distinctive Competencies ...................................................................................p10
3.1 Sustainable Competitive Advantages .......................................................p10
3.1.1 Tangible Resources ......................................................................p10
3.1.2 Intangbile Resources ....................................................................p11
3.2 Capabilities ...............................................................................................p12
3.3 Financial Performance ..............................................................................p12
3.4 Core Competencies