Apple 2008
Exclusive Summary:
The whole paper mainly aims at providing recommendations toward the problems addressed. In the first three parts, it concentrates mainly on stating the problems that Apple is facing and analyzing the facts that are attributed to the problems. In the recommendation part, it illustrated pointed recommendations toward the problems. Specifically, they are recommendations about how to retain Apple’s innovative advantages and how to keep its products specificity. From another perspective, it also contains recommendations that help Apple solve the problem of “gray market.”
Problem Statement: At first, from 1984 to 1997, administrated by three different CEOs, Apple shifted its major operating strategies and core markets several times. It turns out none of these changes made efforts. Apple suffered loss of revenue and loss of market share for over thirteen years. Second, Apple is losing its customer loyalty and the specificity of its products by installing more and more Microsoft and Intel software onto its products. Third, in 2008, as more than a quarter of its iPhones fell into “gray market,” Apple suffered a certain amount of loss of service share revenue. At last, more and more smartphones from Apple competitors are entering the market, which brings iPhone and iPod a lot of pressure.
Summary of Facts: There are several facts that are associated with the problems addressed. First, former CEOs tried to increase Apple’s sale and expend its market share by reducing cost and reinvigorating core markets. However, it turns out these attempts lost more profits and market share.
On the other hand, Apple outsourced the manufacturing of its most products to third party. Apple also focused on the interoperability with other software like Microsoft and Intel. By 2008, iPod, iMac and iTunes they were all able to interoperate with other operating systems and software. Before that, all Apple products could barely be synchronized with its own products.
The whole paper mainly aims at providing recommendations toward the problems addressed. In the first three parts, it concentrates mainly on stating the problems that Apple is facing and analyzing the facts that are attributed to the problems. In the recommendation part, it illustrated pointed recommendations toward the problems. Specifically, they are recommendations about how to retain Apple’s innovative advantages and how to keep its products specificity. From another perspective, it also contains recommendations that help Apple solve the problem of “gray market.”
Problem Statement: At first, from 1984 to 1997, administrated by three different CEOs, Apple shifted its major operating strategies and core markets several times. It turns out none of these changes made efforts. Apple suffered loss of revenue and loss of market share for over thirteen years. Second, Apple is losing its customer loyalty and the specificity of its products by installing more and more Microsoft and Intel software onto its products. Third, in 2008, as more than a quarter of its iPhones fell into “gray market,” Apple suffered a certain amount of loss of service share revenue. At last, more and more smartphones from Apple competitors are entering the market, which brings iPhone and iPod a lot of pressure.
Summary of Facts: There are several facts that are associated with the problems addressed. First, former CEOs tried to increase Apple’s sale and expend its market share by reducing cost and reinvigorating core markets. However, it turns out these attempts lost more profits and market share.
On the other hand, Apple outsourced the manufacturing of its most products to third party. Apple also focused on the interoperability with other software like Microsoft and Intel. By 2008, iPod, iMac and iTunes they were all able to interoperate with other operating systems and software. Before that, all Apple products could barely be synchronized with its own products.