Apple 2008 Case Study
University of San Carlos
Department of Business Administration
School of Business and Economics
APPLE IN 2008
CASE STUDY
In Partial Fulfilment in the course
BA111
Submitted to: Dr. Rene Paquibut
Submitted by:
Jon Daniel Chua
Daieian Vanesa A. Portillo
Roxanne M. Baring
Marie Vane Quiño
Submitted on:
July 17, 2012 1. SUMMARY
The early years of Apple. Two young electronics enthusiasts, Steve Jobs and Steve Wozniak, started a company selling a primitive personal computer that Wozniak had designed, on April Fools Day 1976. Their company was located in Steve Jobs garage. Jobs was the one who suggested to name their company Apple.
In 1976 their first machine was Apple I. And by late 1976, Woz was working on a replacement, Apple II. The Apple II was introduced in 1977 at a price of $1,200.
By the end of 1980, Apple had sold more than 100,000 Apple IIs, making the company the leader in the embryonic personal computer industry. In the fall of 1980, Apple introduced its next product, the Apple III. And reintroduced a reengineered Apple III in 1981. In that same year IBM PC took the lead in the market leadership. IBM had what Apple lacked, an ability to sell into corporate Americans.
By 1980, two other important projects were underway at Apple, Lisa and Macintosh. Lisa was originally conceived as a high-end business machine and the Macintosh as a low-end portable machine. It was in these times that Jobs was reportedly driving people on his project nuts with his demands to make these projects possible in just a short time.
Apple’s Vision is that “They weren’t making a computer, they were making history.”
Apple in that time was experiencing a hard time trying to please and fulfil Jobs goal to produce and ship the products early 1982.
In 1984, the Macintosh certainly captured attention for its stylish design and utilization of a graphical user interface, icons, and a mouse, all of which
Department of Business Administration
School of Business and Economics
APPLE IN 2008
CASE STUDY
In Partial Fulfilment in the course
BA111
Submitted to: Dr. Rene Paquibut
Submitted by:
Jon Daniel Chua
Daieian Vanesa A. Portillo
Roxanne M. Baring
Marie Vane Quiño
Submitted on:
July 17, 2012 1. SUMMARY
The early years of Apple. Two young electronics enthusiasts, Steve Jobs and Steve Wozniak, started a company selling a primitive personal computer that Wozniak had designed, on April Fools Day 1976. Their company was located in Steve Jobs garage. Jobs was the one who suggested to name their company Apple.
In 1976 their first machine was Apple I. And by late 1976, Woz was working on a replacement, Apple II. The Apple II was introduced in 1977 at a price of $1,200.
By the end of 1980, Apple had sold more than 100,000 Apple IIs, making the company the leader in the embryonic personal computer industry. In the fall of 1980, Apple introduced its next product, the Apple III. And reintroduced a reengineered Apple III in 1981. In that same year IBM PC took the lead in the market leadership. IBM had what Apple lacked, an ability to sell into corporate Americans.
By 1980, two other important projects were underway at Apple, Lisa and Macintosh. Lisa was originally conceived as a high-end business machine and the Macintosh as a low-end portable machine. It was in these times that Jobs was reportedly driving people on his project nuts with his demands to make these projects possible in just a short time.
Apple’s Vision is that “They weren’t making a computer, they were making history.”
Apple in that time was experiencing a hard time trying to please and fulfil Jobs goal to produce and ship the products early 1982.
In 1984, the Macintosh certainly captured attention for its stylish design and utilization of a graphical user interface, icons, and a mouse, all of which