Apple Amazon, By Jeff Bezos Of Amazon

Brief Summary Founder Jeff Bezos of Amazon created the “world’s largest bookstore” and is widely known for providing a wide selection of books which has expanded in the “late 1990’s, first with DVDs and videos and then with consumer electronics, games, toys, software and gifts.” (Kotler & Keller, 2016) Later that same year Amazon introduced Amazon MP3, which became a direct competitor to Apple iTunes and was accepted by all major music labels. Later Amazon launched the kindle which became their most successful product since 2009. The kindle an electronic reader provided customers with e-books, magazines and newspapers in a matter of seconds. Amazon is known as the biggest retailer in the world “enabling merchants of all kinds to sell items
Amazon has stolen the show with all their services that are offered, for example: DVDs, software, electronics, beauty products, groceries, kitchen items, jewelry, toy and games, sporting goods and garden items. These are just a few in the array of products and services that Amazon offers to their customers. Amazon was able to satisfy the customer, offering all these products in an easy to use website, making it simple, fast and convenient. Furthermore, there one click ordering, once a customer has placed their first order this feature is enabled, and any other future orders can be bought by a click of a button. Another marvelous feature made easy for their
Where else can it grow?) What’s next for Amazon, possibly offering discounts or incentives to customers who shop continuously at the website. For example, if the customer spends a certain amount one month maybe the following month they can receive free shipping on an item. In addition, for loyal customers another incentive could be spending a certain amount and collecting coins or a gift card that can be used on future purchases. With this incentive it will give the customer more opportunities to want to spend more money at the website and creating more revenue for the company, the more you spend the more you can save. The company could also offer Amazon pick-up and shipping centers for buyers and sellers to expand and grow it services. It will give the buyers and sellers the opportunity to pick-up and ship their orders on their time, this will also eliminate any external delivery channels that are being used. This might save the buyer and seller some money and time eliminating other services that are currently being used, for example Fed-Ex. This can be tested in major cities to see if buyers and sellers would like this feature, letting the company know if it’s something they should invest