Apple business model

Apple’s Business Models Analysis and
Suggestion with Web 2.0 Strategy

Student Name:
Sun Shaoyun
HKU No.2013951569

Contents
1.

Introduction ....................................................................................................................................... 2

2.

Apple’s Business Model .................................................................................................................... 3
2.1.

Elements of successful business model .................................................................................... 3

2.2.

Apple’s innovation on its business model ................................................................................ 3

2.2.1.
2.2.2.
3.

Customer Value Innovation .................................................................................................. 3
Profit Pattern Innovation ...................................................................................................... 4

Challenges Analysis .......................................................................................................................... 5
3.1.

Apple’s challenges.................................................................................................................... 5

3.2.

Porter’s Five Force Model analysis .......................................................................................... 5

3.2.1.
3.2.2.

Threat of substitute products or services .............................................................................. 6

3.2.3.

Bargaining power of customers (buyers) ............................................................................. 7

3.2.4.

Bargaining power of suppliers ............................................................................................. 7

3.2.5.
4.

Threat of new entrants .......................................................................................................... 6