2. Identify your firm’s main objectives and their strategic activities for meeting those objectives.
Apple through its innovative hardware, software, peripherals, and services aims to be a continued leader at bringing the best user experience to its customers. With its unique ability of designing and developing its own operating systems, hardware, application software, and services, Apple provides its customers with new products and solutions with ease-of-use, seamless integration, and innovative design. The Company has various products like the iPhone, iPad, Mac, Apple TV, and Operating systems like iOS and Mac OS X. Apple, through its iTunes store, has broadened its platform and delivery of third-party digital content and applications. The Company also supports various software development communities that develop software applications complementing its offerings.
The Company’s strategy also includes expanding its distribution network to effectively reach more customers and provide them with a high-quality sale and post-sale support experience. The Company manages its businesses on a geographical basis addressing its customers across the world. Apple differentiates itself with knowledgeable sales persons in stores at high traffic locations and shopping malls across the US and world. These employees with their experience and knowledge provide product advice, service and training to customers. The Apple stores offer various third party hardware, software and accessories that complement its products.
The Company places emphasis on effective integration of technology into classroom instruction with the goal of increasing student achievement. This requires addressing the needs of education customers with a range of targeted products and services. The Company also sells its hardware and software products to enterprise and government customers in various geographic locations.
3. Present an industry analysis for your firm’s industry. (Only Mobile