Apple Case Study
Q: 3.1 A. Determine two available strategic options for Apple to maintain and rebuild its reputation.
Ans: Apple is the third largest Mobil Company in the world. Apple launched its iPhone in 2007. Company gained its success after launching iPhone. IPhone became one of the best smart phone in the Mobil market.
Every time, when company launch any its product, people are curious to know what they are going to launch. Customers are expecting something new every time. Apple launch its iPhone 5 on 12 september, 2012 . it was the latest version of iPhone 5.
Everyone was expecting something new at this time. This was the sixth version of iPhone, and the user interface still looks almost exactly like the original iPhone in 2007. No one can expect this from one of most innovative company in the world.
Apple need to rebuild its reputation. Following I am going to explain strategies that apple can adopt to rebuild and maintain its reputation.
To explain this concept, I am going to explain Ansoff Matrix strategy. Ansoff matrix is a business strategy used by businesses when considering new opportunities for sales growth.
Variables in matrix:
Two variables in strategic marketing decision.
- the market in which firm was going to operate.
-the product intended for sale.
In terms of market , companies have two options.
-remain in existing market.
-enter in new market.
Strategic option:
-Selling existing product.
-enter into new market. Products
Existing new existing market penetration product development
market extension diversification
new
Above I made Ansoff matrix, according to this matrix marketer can sell his products in existing market or in totally new market. On the behalf of this matrix, we will discuss in detail, how Apple Inc. can
Ans: Apple is the third largest Mobil Company in the world. Apple launched its iPhone in 2007. Company gained its success after launching iPhone. IPhone became one of the best smart phone in the Mobil market.
Every time, when company launch any its product, people are curious to know what they are going to launch. Customers are expecting something new every time. Apple launch its iPhone 5 on 12 september, 2012 . it was the latest version of iPhone 5.
Everyone was expecting something new at this time. This was the sixth version of iPhone, and the user interface still looks almost exactly like the original iPhone in 2007. No one can expect this from one of most innovative company in the world.
Apple need to rebuild its reputation. Following I am going to explain strategies that apple can adopt to rebuild and maintain its reputation.
To explain this concept, I am going to explain Ansoff Matrix strategy. Ansoff matrix is a business strategy used by businesses when considering new opportunities for sales growth.
Variables in matrix:
Two variables in strategic marketing decision.
- the market in which firm was going to operate.
-the product intended for sale.
In terms of market , companies have two options.
-remain in existing market.
-enter in new market.
Strategic option:
-Selling existing product.
-enter into new market. Products
Existing new existing market penetration product development
market extension diversification
new
Above I made Ansoff matrix, according to this matrix marketer can sell his products in existing market or in totally new market. On the behalf of this matrix, we will discuss in detail, how Apple Inc. can