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apple case study
Apple Inc. in 2012 questions
1. What, historically, have been Apple’s competitive advantages?
2. Analyze the personal computer industry. Why did Apple struggle historically in PC’s?
3. How sustainable is Apple’s competitive position in PCs, MP3 players and smartphones?
4. What are Apple’s long-term prospects for the IPAD?
5. What advice would you offer the new CEO Tim Cook?
1. What, historically, have been Apple’s competitive advantages?
2. Analyze the personal computer industry. Why did Apple struggle historically in PC’s?
3. How sustainable is Apple’s competitive position in PCs, MP3 players and smartphones?
4. What are Apple’s long-term prospects for the IPAD?
5. What advice would you offer the new CEO Tim Cook?
1. What, historically, have been Apple’s competitive advantages?
2. Analyze the personal computer industry. Why did Apple struggle historically in PC’s?
3. How sustainable is Apple’s competitive position in PCs, MP3 players and smartphones?
4. What are Apple’s long-term prospects for the IPAD?
5. What advice would you offer the new CEO Tim Cook?
1. What, historically, have been Apple’s competitive advantages?
2. Analyze the personal computer industry. Why did Apple struggle historically in PC’s?
3. How sustainable is Apple’s competitive position in PCs, MP3 players and smartphones?
4. What are Apple’s long-term prospects for the IPAD?
5. What advice would you offer the new CEO Tim Cook?1. What, historically, have been Apple’s competitive advantages?
2. Analyze the personal computer industry. Why did Apple struggle historically in PC’s?
3. How sustainable is Apple’s competitive position in PCs, MP3 players and smartphones?
4. What are Apple’s long-term prospects for the IPAD?
5. What advice would you offer the new CEO Tim Cook?
1. What, historically, have been Apple’s competitive advantages?
2. Analyze the personal computer industry. Why did Apple struggle historically in PC’s?
3. How sustainable is Apple’s competitive position

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