Preview

Apple Case Study

Satisfactory Essays
Open Document
Open Document
487 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Apple Case Study
Apple Case Study

Part I: Overview (Ren, Xinxin)
Introduction
Apple Inc.

Apple Inc.

Apple Inc.

APPLICATIONS:

1

MAC

2

iPad

3

iPod

4

iPhone

5

iComputer

6

iTV

Mission Statement of Apple
Inc.
1. The best personal computing experience to students, educators, creative professionals and consumers
2. Enhance resources for future generations and for continuous improvements Customer Profile
1.50% of all households across the US and Europe
2.36% of people claim to be regular users of Apple devices

Business Situation
1.1976, first highly successful mass-produced personal computer 2.2005, 70 % of the hard-drive
MP3 player, > 40 % of the flash based player market
3.2014, 41.3% of smartphone in
US

Problem Solution
Step#1: Believe in the Simple Apple:

The arrogance of simplicity
01

Apple’s design process

02

Simplicity & Choices

Problem Solution
Step#2: Design a full experience

Apple adopts a comprehensive approach
01

Apple re-legitimize vertical integration

02

Apple’s vertical integration offers three competitive advantages

03

The digital music revolution

04

Apple’s vertical integration in h/w for consumer electronics

Problem Solution
Step#3: Look customers in

iTunes’ goal is to lock the consumer in
01

iTunes revenues are insignificant

02 App store revenues are a drop in the bucket

Problem Solution
Step#4: Sell at a premium

Apple’s revenues come from high margin h/w products
Apple’s profit comes from margins
01
in h/w(iPad)
H/w drives Apple’s gross margin
02

Problem Solution
Step#5: Cross-sell your product line
Apple brand appeal drives its product line
01

Who is the iCustomer?

02

iPod and iPhone drive Mac sales

03

Integration reinforced by retail strategy 04 iCustomers will drive Apple’s sales
05

How did apple cross the chasm?

Part II: Porter's competitive forces model
(Dang, Jiyin)
APPLE INC

Organization Structure of Apple

Communication is created in the lower levels

Operational elements are reported to the regional
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Disclosure Analysis Paper
    • 903 Words
    • 4 Pages

    Disclosure Analysis Paper

    The publicly held company selected to use as the basis for this paper is Apple Inc. Apple Inc. designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design. The Company believes continual investment in research and development and marketing and advertising is critical to the development and sale of innovative products and technologies. (Form 10-K, 2011, p. 1)…

    • 903 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Fin/419 Working Capital Strategies Paper
    • 1351 Words
    • 6 Pages

    Fin/419 Working Capital Strategies Paper

    In the last decade Apple Inc. has yielded exponential growth. As a company, the imaginative and invocative approaches of technological product advancements have enable Apple, Inc. to achieve an elite status among technology companies throughout the world. Apple, Inc. serves as an inspiration to many companies through higher benchmark standards they created. Though their product margin is not as vast as most technological competitors, Apple, Inc. innovates and releases a new product to consumers. Apple, Inc. has proven to able to move and create new markets with one product that allows Apple, Inc. to rain as the elite player in technology.…

    • 1351 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Apple Case Study
    • 2723 Words
    • 11 Pages

    Apple Case Study

    1a. Identify what Apple's primary industry or (industries—Apple is present in multiple industries) is (0.5point).…

    • 2723 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    What Are the Chief Elements of Apple’s Overall Competitive Strategy?
    • 2521 Words
    • 11 Pages

    What Are the Chief Elements of Apple’s Overall Competitive Strategy?

    1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving?…

    • 2521 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    Apple: the Leader in Computer and Mobile Technologies
    • 738 Words
    • 3 Pages

    Apple: the Leader in Computer and Mobile Technologies

    Apple had been a very successful company since its foundation in 1976. It has been a leader in the computer and mobile technologies field since its first release of the Apple- I to the most recent revolutionary product, the iPad. Through its core competencies innovative design, advanced technology, ease of use, and premium pricing strategy; the company has always positioned itself as a quality leader. Despite their disadvantage in pricing, Apple has seen consistent success throughout its history, specifically since the release of its new mobile devices, as is evidenced by the 15-fold increase of its share price since 2003. Since its early years, Apple has had a drive for innovation and excellence, striving to release new hit products every six to twelve months. This strategy has been greatly successful for the company, as their new products are redefining the industry every year. These products can continue to be refined and perfected to appeal exactly to the company’s target market.…

    • 738 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Dermavescent Lab Case
    • 496 Words
    • 2 Pages

    Dermavescent Lab Case

    Apple has sustained itself as a fast-growing, competitive brand since the 1980’s. From the launch of the first iPhone and iPod, Apple started viewing itself as a “mobile device company”. Sixty percent of total Apple, Inc. sales in 2009 were strictly from the iPhone and iPod sales. Revenues and net income were still growing even in the severe economic recession. As Microsoft started introducing new software, consumers were becoming more open to the idea of buying PCs over Apple products, and Steve Jobs knew that he could not relax and had to come up with a new product in order to remain a top competitor. The launch of the first-ever iPad was expected to take Apple to the next level.…

    • 496 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    accounting final project
    • 1187 Words
    • 5 Pages

    accounting final project

    Apple Inc. (Apple), an extremely successful and profitable American multinational corporation, was founded in the 1970s. As a technology company, it designs, manufactures, and markets personal computers, computer software, mobile phones, digital music players and sells related music software, and sells related product accessories. Furthermore, Apple’s distinguished and well profitable products and services include iPod, iPhone, Mac computers, Apple TV, Xserve, consumer and professional software applications, and iTunes (a platform of digital media application). Moreover, the Company sells its products all over the world through its retail stores, online stores, contractual cell phone carriers, and many value-added resellers. According to the New York Times, as September 25, 2010, Apple had opened a total of 317 retail stores, including 233 stores in the U.S. and 84 stores internationally. In addition, Apple Inc. is rated as the most valuable publicly traded Technology Company in 2011. In this project, I will do the brief discussion of Apple Inc.’s financial performance through its fourth quarter financial report for 2010.…

    • 1187 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    Apple Inc. Global Corporation
    • 1426 Words
    • 6 Pages

    Apple Inc. Global Corporation

    The Apple Company has been growing for several years due to changes in technology and by the adjustments to the consumers to their products. Before Apple Company success, several music players were more popular than a number of Apple products. In 1958, the cassettes were top in the music industry, but it was not efficient and there was consumer satisfaction, in 1980 the CD's were introduced to the market, the music industry grew and sold 1 million CD's in the first 3 years. Apple introduced a product into the market much faster and innovative than any other product, the iPod (2008 “The history of digital audio music players from Edison to the ipod”). We all like to listen to music and what better to listen to music in the same device in which you can talk on the phone, the company due to the start of the iPod; various accessories began to create to have a more complete product (Costello, 2009). The several music players mentioned are examples of how the company Apple dominates in any type of industry, as with this example in the music; there is not a product more innovative than the iPod and the same with their several Apple products, the company stands out with its technology and innovation (Blodget, 2011). The company has a series of products with high demand throughout the world; the iPod is a great example for knowledge and understanding of how the company has a large global impact (Karabell, 2012). Each country has different traditions, customs, languages, etc., but Apple Company despite having so many obstacles due to consumer differences, the company has grown to have a big impact equivalent with all their products in any type of consumer; the iPod is a great example in how it has a great impact in consumer habits, change in the way to purchase music and had a very…

    • 1426 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Tim Cook, Ceo
    • 2581 Words
    • 11 Pages

    Tim Cook, Ceo

    In its mission statement, as a company, “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings”. Looking at Apple’s long track record, they have certainly lived up to that mission statement. With Steve Jobs at the helm, Apple has mastered many products such as the Mac Book, iPhone, iPad, iPod, and iTunes throughout the last decade. What sets Apple apart from similar companies such as Microsoft is stated in the mission statement, “its innovative hardware, software, and Internet offerings”. Unlike PC’s, which make up for the rest of the computer brands, besides Apple’s MacBook’s and iMac’s, are ran with Microsoft’s Windows programming. The innovation of its distinct operating system has…

    • 2581 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    Apple Paper
    • 344 Words
    • 2 Pages

    Apple Paper

    Presented opportunities and globalization in other countries allows Apple to recognize a need to become more main-stream in other geographical areas. Apple will have to use two strategies, one for the domestic market, the United States, and one for the international markets France and Australia. The appropriate channel strategies Apple should use for the domestic market and international markets is the multi-channel strategy and the pull strategy. The multi-channel strategy defined as “offering customers more than one way to buy something – for example, from a Web site as well as in retail stores” (Rouse, 2007) allows apple sell the product without acquiring additional costs. The pull strategy allows the manufacturer to promote the product so the consumer can push the intermediaries to order the product.…

    • 344 Words
    • 2 Pages
    Good Essays
    Read More
  • Best Essays

    Apple Essay
    • 3538 Words
    • 15 Pages

    Apple Essay

    Marketing Essay on Customer Value Proposition, analysis of Apple Inc. Its growth and adoption of Customer Value, Branding and Experience.…

    • 3538 Words
    • 15 Pages
    Best Essays
    Read More
  • Good Essays

    Apple Case: How to Maintin Against Fierce Competition
    • 745 Words
    • 3 Pages

    Apple Case: How to Maintin Against Fierce Competition

    Apple Inc. has become a world leader by building its empire around strong competitive advantages that it was able to maintain against fierce competition. One of the most valuable is the company’s customer base, loyal to the culture and the brand. On the operations side, Apple can also count on high profit margins thanks to its efficient supply chain, worldwide presence of its distribution system and retail structure (iTunes, App Store, etc.). Moreover, a continuous focus on innovation and R&D gives the company the advantage of constantly proposing products combining elegant design, simplicity and performance. Also, while offering narrow product lines simplifying consumers’ decisions, Apple has an important competitive advantage by always bringing complementary devices, software, and content part of a “Digital Hub” strategy.…

    • 745 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Apple Case Study
    • 6844 Words
    • 28 Pages

    Apple Case Study

    Target Human Resources Development Organization Manual – Target Human Resources Development Organization Structure – Target Human Resources Development Functional Statements – Target Human Resources Development Manpower Plan…

    • 6844 Words
    • 28 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Apple Study Case
    • 1577 Words
    • 7 Pages

    Apple Study Case

    Since the software on every Mac is created by the same company that makes the Mac, you get a fully…

    • 1577 Words
    • 7 Pages
    Good Essays
    Read More
  • Powerful Essays

    Apple
    • 19837 Words
    • 64 Pages

    Apple

    Table of contents PART I 1. Introduction (LMP, SKC) 7 1.1Problemstatement 8 2. Methodological approach (LMP, SKC) 9 2.1 Social constructivism 9 2.2 Hermeneutics 10 3. Theoretical framework (LMP, SKC) 10 4. Research method (LMP, SKC) 11 5.…

    • 19837 Words
    • 64 Pages
    Powerful Essays
    Read More

Related Topics