Apple Case Study
Apple Case Study
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Table of contents
Introduction
I – MARKET ANALYSIS
A – Personal Computer industry evolution
B – Porter five forces
C – Apple positioning
II – APPLE COMPANY
A – History and key advantages
B – Four P analysis
C – Apple strategy since 1990
D – Apple key success factors and competitive advantage
SWOT analysis
Conclusion
Introduction
Apple Computer is an innovative company evolving on the multimedia and high technology market. It is present on hardware and software markets, as well as in the on-line services market. Its highly diversified offer makes Apple Computers a company that is very hard to manage.
This The company was created in 1976 by Steve Jobs and Steve Wozniak. They wanted to “change the world through technology” by creating the personal computer (PC). The launch of Apple II in 1978 was the beginning of Apple’s leadership on the PC industry. Nevertheless, Apple had to face quickly with face competitors, who imposed their standards on the market., First IMB first, and then Windows and Intel, posing posed the problem of non-compatibility with Apple compatibility.
Apple was successively headed by a number of leaders who performed very wellLots of performing leaders followed one another at the head of Apple Computer, such as Steve Jobs, Sculley, Spindler or Amelio, and each of them had a different vision on of what the Apple computer strategy of Apple should be. After many years of irregular results, Steve Jobs came back to Apple Computer as CEO and his strategy had immediate positive effects on company results and market positioning. Moreover, recent successes such as that of the I-pod and I-tunes had beneficial results on Apple brand image and finances.
To be able to understand what exactly happened in Apple Computers since 1990, it is necessary to analysis analyze the evolution of personal computer market evolution in details as well as study the positioning of Apple
[pic]
Table of contents
Introduction
I – MARKET ANALYSIS
A – Personal Computer industry evolution
B – Porter five forces
C – Apple positioning
II – APPLE COMPANY
A – History and key advantages
B – Four P analysis
C – Apple strategy since 1990
D – Apple key success factors and competitive advantage
SWOT analysis
Conclusion
Introduction
Apple Computer is an innovative company evolving on the multimedia and high technology market. It is present on hardware and software markets, as well as in the on-line services market. Its highly diversified offer makes Apple Computers a company that is very hard to manage.
This The company was created in 1976 by Steve Jobs and Steve Wozniak. They wanted to “change the world through technology” by creating the personal computer (PC). The launch of Apple II in 1978 was the beginning of Apple’s leadership on the PC industry. Nevertheless, Apple had to face quickly with face competitors, who imposed their standards on the market., First IMB first, and then Windows and Intel, posing posed the problem of non-compatibility with Apple compatibility.
Apple was successively headed by a number of leaders who performed very wellLots of performing leaders followed one another at the head of Apple Computer, such as Steve Jobs, Sculley, Spindler or Amelio, and each of them had a different vision on of what the Apple computer strategy of Apple should be. After many years of irregular results, Steve Jobs came back to Apple Computer as CEO and his strategy had immediate positive effects on company results and market positioning. Moreover, recent successes such as that of the I-pod and I-tunes had beneficial results on Apple brand image and finances.
To be able to understand what exactly happened in Apple Computers since 1990, it is necessary to analysis analyze the evolution of personal computer market evolution in details as well as study the positioning of Apple