Apple Code Of Conduct Analysis

Apple established itself as a successful employer by taking care of its employees and ensuring their proper conduct. The information regarding Apples’ four integrity principles is explained on their company website. These are drafted into code of conduct and all the employees are believed to follow them. As many products are outsourced to low wage countries, ensuring that suppliers don’t take undue advantage of the workers in these countries, Apple has drafted a supplier’s code of conduct too and will terminate its contracts with those suppliers who are caught during company audits as not abiding to these standards. Thus Apple establishes itself as a company, which cares for its employees that further leads into establishing this company as
But now, it is synonymous to be the world leader in manufacturing modern and futuristic digital devices. In fact, “Samsung Electronics’ business portfolio consists of the manufacture and sales of digital media devices (digital TVs, monitors, printers, mobile phones, communication systems, air conditioners and refrigerators) and components (memory chips, system LSIs etc).” Thus Samsung as a company ahs come a long way of building its brand from being a not so well known brand to a brand that produces different products and as of May, 20015, Samsung is the World’s 11th most successful brand with a market cap of $195.89 Billion consisting of 235,999
This can also be related to brand equity as mentioned in this thesis under Development and History of global brands, which necessarily means that the brand has the power to reside in the consumers mind. It is also the reason that enables the consumer’s preference of the product related to the brand name rather than other competing products being selected by the consumer without this brand