Introduction
The Scope
The purpose for writing this report is to assess the actual experiences of Apple Company in the context of individualized employment relationships. Putting up these three questions: 1. What issues of the employment relationship can be individually negotiated in organizations? (scope) 2. What issues of the employment relationship are individually negotiated in organizations? (actual use) 3. What are the advantages and disadvantages of negotiations according to employees and managers?
This data is normally collected through interviews with line managers, HR managers and floor employees. We focused on topics of the employment relation like contract, working hours, wages, development and performance. We found that the scope for negotiation differs according to topic.
There is considerable scope with regard to working hours, development and contract and little scope with regard to wages and performance goals. However, employees and supervisors use the scope for negotiating only for working hours and to a lesser extent development.
On other topics negotiations hardly take place (e.g. contract) or only under specific conditions (e.g. performance goals in non-routine processes). Furthermore, we found that employees and managers perceive both advantages and disadvantages of negotiations.
Background and history of Apple
Apple is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers.
Apple started in 1976 as a computer company. In the last decade, however, Apple has expanded into a very intricate company that specializes in much more than just computers.
In 2001, Apple broke the barrier with the iPod, eventually becoming the dominant market leader in music players. As well, Apple joined the phone industry in 2007 with the iPhone, which has also been widely successful.
Apple is a consumer
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