Apple Computers Case Study Project
Background Information
Apple computers was established on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne and incorporated on January 3, 1997. The first Apple Computer was put together by Steve Wozniak and sold for $500.00. The computer, called Apple I, went on sale in July of 1976 and consisted of a circuit board, keyboards and screens. While Wozniak built the computers himself, both he and Jobs and sold them to a computer store, the Byte Shop, in Mountain View California.
Most people recall Apple Computers as being founded by “the two Steves”, Jobs and Wozniak. However, Wayne was present in the garage at the founding of Apple. Wayne, then 41, worked with Jobs at Atari during the day. It was there, Jobs (21) and Wayne became friends and also where Jobs offered Wayne a partnership in Apple computers by way of a ten percent interest in the company. Wayne accepted, and worked nights on the original Apple logo and documentation for the Apple I. On April 12, less than two weeks after Apple Computer’s founding, Wayne renounced his ten percent interest in the company for a onetime payment of $800. Although Wayne had renounced his stake in the company, he still spent some of his free time consulting on projects for Apple I.
Apple followed the Apple I computer with the Apple II, introduced on April 16, 1977 and the Apple III in May of 1980. Apple also went public in 1980, “generating more capital than any IPO since Ford Motor Company and instantly creating more millionaires.” Jobs began working on the Apple Lisa in 1978 but was pushed from the Lisa to the McIntosh. Apple launched the McIntosh (Mac) in 1984. Although the Mac launched well, its follow up sales weren’t strong and this caused conflict within the Apple Corporation.
Wozniak quit Apple in early 1985 after complaining of the company neglecting the Apple II. John Sculley had been hired as the CEO of Apple two years prior to the launch of the Mac. Sculley soon had enough of Jobs’ and confronted
Apple computers was established on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne and incorporated on January 3, 1997. The first Apple Computer was put together by Steve Wozniak and sold for $500.00. The computer, called Apple I, went on sale in July of 1976 and consisted of a circuit board, keyboards and screens. While Wozniak built the computers himself, both he and Jobs and sold them to a computer store, the Byte Shop, in Mountain View California.
Most people recall Apple Computers as being founded by “the two Steves”, Jobs and Wozniak. However, Wayne was present in the garage at the founding of Apple. Wayne, then 41, worked with Jobs at Atari during the day. It was there, Jobs (21) and Wayne became friends and also where Jobs offered Wayne a partnership in Apple computers by way of a ten percent interest in the company. Wayne accepted, and worked nights on the original Apple logo and documentation for the Apple I. On April 12, less than two weeks after Apple Computer’s founding, Wayne renounced his ten percent interest in the company for a onetime payment of $800. Although Wayne had renounced his stake in the company, he still spent some of his free time consulting on projects for Apple I.
Apple followed the Apple I computer with the Apple II, introduced on April 16, 1977 and the Apple III in May of 1980. Apple also went public in 1980, “generating more capital than any IPO since Ford Motor Company and instantly creating more millionaires.” Jobs began working on the Apple Lisa in 1978 but was pushed from the Lisa to the McIntosh. Apple launched the McIntosh (Mac) in 1984. Although the Mac launched well, its follow up sales weren’t strong and this caused conflict within the Apple Corporation.
Wozniak quit Apple in early 1985 after complaining of the company neglecting the Apple II. John Sculley had been hired as the CEO of Apple two years prior to the launch of the Mac. Sculley soon had enough of Jobs’ and confronted
References: used throughout text include the following; 1.