Apple Computers Inc. SWOT Analysis

Starting from a friendship’s encounter to create an apparel for free-long distance phone calls in 1972, in which marketing and selling skills of Steve Jobs combined with the technology expertise acquired from a summer internship in Hewlett Packard by Steve Wozniak, Apple Computers Inc. was established on 1976 by the willingness of these two individuals to create a small, practical and user-friendly computer for home usage – with Job’s garage as being the main office, the computer was sold only by its system, meaning that no case, monitor or whatsoever was sold with it (Richardson, 2008). In this industry, Apple is facing several competitors such as, Samsung, Lenovo, Huawei and Sony, but Apple is still the most profitable and largest selling company among all these companies (“ Who are Apple's (AAPL) main competitors in the tech industry?” 2015). In this research I will talk about three competitive advantages; Quality, efficiency, and innovation and a SWOT analysis about Apple company.
First, there are several ways that Apple Inc. proved itself through quality. Apple with the iPod and everything that came after has proved that basic, appealing, valuable items that can always win (Wiskus, 2013). Another way that Apple has achieved quality is because of training courses that they provide to their employee; because Apple consider their
o According to Forbes’ list issued in 2016, Apple Co. is the most valuable brand in the world – this creates more reliability and marketing resilience for its strategies; o Innovation and high quality of its products can set a high price for the company’s products and keep a higher profit margin for its