Apple Inc. By Timothy Donald Cook

Apple Board of Directors decided to hand over the reins of Apple Inc. to Timothy Donald Cook better known as Tim Cook, then Chief Operating Officer(COO), and make him the new Chief Executive Officer of the company. Jobs resigned from the post of CEO and was chosen to be the Chairman of the Board of Directors. Tim cook was also inducted in to the Board.

The decision taken by Jobs was not because of any pressure or due to declining sales or problem with the company but because he was suffering from a rare kind of cancer known as the pancreatic neuroendocrine caner. He was not able to keep up with his health and was on a medical leave since January 2011 and finally decided to step down from the post. While submitting his resignation Jobs strongly recommended that the Board should recommend his succession plan and name Cook as the new CEO.1 The Board agreed and named Tim as the CEO.

Cook joined Apple in March 1998 as the senior Vice-President of Worldwide Operations. He also headed the Macintosh division in Apple and played an important role. Before he was being chosen for the CEO post he was COO and responsible for all of the company’s sales and operations worldwide which included supply chain management and sales activities in all
Filling Jobs shoes has not been an easy task because the aura which surrounded the legend has been quite a tough job. But to a large extent Tim has been able to live up to expectations. Under his leadership, Apple reached to a market capitalization of $ 700 Billion15, largest ever by any company and double of what he took over from Jobs. This was not any easy task and it would not have been possible had Tim not steered the company the way he has done. He has also taken some tough decisions like that of firing Scott Forstall, Senior Vice-President of iOS and John Browett, head of Apple Retail, because he felt that they were no longer