Apple Inc. in 2012
Apple Inc. in 2012
[Group] Case Study
Prepared By:
Aman Chahal
Edward Abeleven
Ruchi Badhwar
Steven Mathews
Uttara Jadhav
Students of:
Marketing Management 6215
California State University – East Bay
Prepared For:
Lan Wu
Professor of:
Marketing Management 6215
California State University – East Bay
October 11, 2012
Table of Contents
Introducing Marketing and Apple Inc..........................................................................1
Understanding The Micro Marketing Environment.....................................................2
For Apple’s Mac Computers
Apple’s Sustainability Position in Competitive PC Market.........................................5
Apple’s Sustainability Position in iPhone Success......................................................6
Tips & Tactics: What’s Next for Apple’s new CEO
Tim Cook......................................................................................................................7
APPENDIX A. Apple’s Worldwide PC Market Share, 1980 – 2009.................................10 B. Apple’s Net Sales by Product Category, 2002 – 2012
(in millions of dollars).....................................................................................11 C Apple’s Unit Sales by Product Category, 2004 – 2012
(in thousands of units).....................................................................................12
Introducing Marketing and Apple Inc.
Marketing is the activity process in selling goods or services to customers. Marketing consists of communicating, delivering, and exchanging offerings that have value for customers and the society at large. Marketing results in making products available to customers, yet producing profits for companies that offer the products all at the same time. It is important to understand the company’s goals and objectives to set marketing procedures and standards to maximize value.
It is important for every
[Group] Case Study
Prepared By:
Aman Chahal
Edward Abeleven
Ruchi Badhwar
Steven Mathews
Uttara Jadhav
Students of:
Marketing Management 6215
California State University – East Bay
Prepared For:
Lan Wu
Professor of:
Marketing Management 6215
California State University – East Bay
October 11, 2012
Table of Contents
Introducing Marketing and Apple Inc..........................................................................1
Understanding The Micro Marketing Environment.....................................................2
For Apple’s Mac Computers
Apple’s Sustainability Position in Competitive PC Market.........................................5
Apple’s Sustainability Position in iPhone Success......................................................6
Tips & Tactics: What’s Next for Apple’s new CEO
Tim Cook......................................................................................................................7
APPENDIX A. Apple’s Worldwide PC Market Share, 1980 – 2009.................................10 B. Apple’s Net Sales by Product Category, 2002 – 2012
(in millions of dollars).....................................................................................11 C Apple’s Unit Sales by Product Category, 2004 – 2012
(in thousands of units).....................................................................................12
Introducing Marketing and Apple Inc.
Marketing is the activity process in selling goods or services to customers. Marketing consists of communicating, delivering, and exchanging offerings that have value for customers and the society at large. Marketing results in making products available to customers, yet producing profits for companies that offer the products all at the same time. It is important to understand the company’s goals and objectives to set marketing procedures and standards to maximize value.
It is important for every