Apple Inc.: Keeping the "I" in "Innovation"
A. CASE SYNOPSIS
As one of the most well-known and respected companies in the world, Apple Inc. was one of the few companies to emerge from the recession stronger than ever. Started in 1976 as a computer business, most of Apple’s success has been attributed to its music- and video-related products and the iPhone. Quickly became known then as a company that made innovative consumer electronic products instead of just a company that made computers, it changed its name in 2007 from “Apple Computer” to “Apple Inc.”. As Steve Jobs, Apple’s former CEO and co-founder said, “The Mac, iPod, Apple TV and iPhone. Only one of those is a computer. So we’re changing the name.”
Steven Jobs and Stephen Wozniak began the partnership to became later the Apple Computer. Worked for Hewlett-Packard (HP), Wozniak once approached his employer with his idea, but then was rebuffed for HP did not see any future for personal computers (PC). Later then he and Jobs decided to go into business together and sell computers themselves. The first computer, Apple I, was known as a “kit computer” since the original Apple consisted only circuit board and did not even have an exterior casing. Sold only for hobbyists, soon after got the feedbacks and responses from the hobbyists they tried to develop another, and reach for wider market for personal computers by building a more attractive and useful machine. After the born of Apple II, then came the struggles from competitors, such as IBM with its personal computer release. Jobs realized that Apple would have to move fast in order to remain a viable company. Not so long time since then, Apple released their new computer models which included notably Apple III and the Lisa.
Several moments happened until Jobs’s first leave from the Apple, at the moment after the launch of Macintosh computer whose features in graphical interface and a mouse for navigation. He left in May to start his own new business, NeXT Computers. However, the ongoing dispute between
As one of the most well-known and respected companies in the world, Apple Inc. was one of the few companies to emerge from the recession stronger than ever. Started in 1976 as a computer business, most of Apple’s success has been attributed to its music- and video-related products and the iPhone. Quickly became known then as a company that made innovative consumer electronic products instead of just a company that made computers, it changed its name in 2007 from “Apple Computer” to “Apple Inc.”. As Steve Jobs, Apple’s former CEO and co-founder said, “The Mac, iPod, Apple TV and iPhone. Only one of those is a computer. So we’re changing the name.”
Steven Jobs and Stephen Wozniak began the partnership to became later the Apple Computer. Worked for Hewlett-Packard (HP), Wozniak once approached his employer with his idea, but then was rebuffed for HP did not see any future for personal computers (PC). Later then he and Jobs decided to go into business together and sell computers themselves. The first computer, Apple I, was known as a “kit computer” since the original Apple consisted only circuit board and did not even have an exterior casing. Sold only for hobbyists, soon after got the feedbacks and responses from the hobbyists they tried to develop another, and reach for wider market for personal computers by building a more attractive and useful machine. After the born of Apple II, then came the struggles from competitors, such as IBM with its personal computer release. Jobs realized that Apple would have to move fast in order to remain a viable company. Not so long time since then, Apple released their new computer models which included notably Apple III and the Lisa.
Several moments happened until Jobs’s first leave from the Apple, at the moment after the launch of Macintosh computer whose features in graphical interface and a mouse for navigation. He left in May to start his own new business, NeXT Computers. However, the ongoing dispute between