Apple Inc Marketing Report
Apple Inc.
Presented by
Wei Ping
Sirin
Taskin
John
Contents
Company background Name | Apple Inc. | Industries served | Computer hardware, Computer software, Consumer electronics, Digital distribution | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Tim Cook | Revenue | $ 156.508 billion (2012) | Profit | $ 41.733 billion (2012) | Employees | 72,800 (2012) | Main Competitors | Samsung Electronics Co, International Business Machines Corporation, Cisco System Inc., Google Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many others. |
Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The business has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player. Apple Inc. is considered to be the most successful electronics company in the world.
Introduction
Executive Summary
Marketing Mix
Today, Apple unveiled its new product, the iPad. The much publicized rumour about a tablet created by Apple is now a reality. Tablet pc 's have been around for a long time, but what makes the iPad different from the other market offerings? What strategy does Apple have in place in order to make this a runaway hit like its iPhone and iPod product lines? We 'll use the marketing mix (4 P 's) to see how Apple strategized its goal to make the iPad a bestseller.
Marketing Mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. Price, product, place and promotion are the 4 P 's or components that make up a marketing mix.
Product
Apple sells a variety of electronic devices. In 2010, Apple introduced their first tablet, iPad. Ipad is a tablet device that has several features. It looks like a bigger iPhone or iPod
Presented by
Wei Ping
Sirin
Taskin
John
Contents
Company background Name | Apple Inc. | Industries served | Computer hardware, Computer software, Consumer electronics, Digital distribution | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Tim Cook | Revenue | $ 156.508 billion (2012) | Profit | $ 41.733 billion (2012) | Employees | 72,800 (2012) | Main Competitors | Samsung Electronics Co, International Business Machines Corporation, Cisco System Inc., Google Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many others. |
Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The business has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player. Apple Inc. is considered to be the most successful electronics company in the world.
Introduction
Executive Summary
Marketing Mix
Today, Apple unveiled its new product, the iPad. The much publicized rumour about a tablet created by Apple is now a reality. Tablet pc 's have been around for a long time, but what makes the iPad different from the other market offerings? What strategy does Apple have in place in order to make this a runaway hit like its iPhone and iPod product lines? We 'll use the marketing mix (4 P 's) to see how Apple strategized its goal to make the iPad a bestseller.
Marketing Mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. Price, product, place and promotion are the 4 P 's or components that make up a marketing mix.
Product
Apple sells a variety of electronic devices. In 2010, Apple introduced their first tablet, iPad. Ipad is a tablet device that has several features. It looks like a bigger iPhone or iPod