Apple Inc. Strategy Formulation
Introduction
In this project I am going to describe the Strategic and Marketing Plan of Apple Inc, Which is the biggest consumer electronics provider in the world. It provides wide range of consumer electronics in the market like MAC computers, IPOD, I Phone, LAPTOP, IPAD. It has about 49,400 employs and over 240 Retails Store all around the world wide out of it 218 are in US and 24 in UK rest in other countries.
I personally think that before studying the strategy of any organization we need to understand the basic of Strategic Management like What Strategic Management is?
What is Strategic Management?
Strategic Management is nothing else but plans defined by the management of an organization to achieve a long term goals which are predefined and monitored towards reaching the organization’s goal. The steps that are taken till now are being monitored to make sure that they have been carried out in the most efficient manner possible to achieve organizational predefined goal as described in the mission statement which directs the strategic management process.
Definition:
“The on-going process of formulating, implementing and controlling broad plans guide the organizational in achieving the strategic goods given to its internal and external environment”
This is an ongoing process which keeps changing according to the circumstances and requirements of the internal and external environments but it keeps moving towards to achieve its predefined organizational goal.
Strategic Management is comprised of its three main processes which manager of an organization has been familiar with. These Processes are as given below.
1. Strategy Formulation
2. Strategy Implementation
3. Strategy Evaluation
Strategy Formulation:
Strategy formulation means a strategy formulate to execute the business activities. Strategy formulation Includes developing:-
• Vision and Mission (The target of the business)
• Strength and weakness (Strong points of business and also weaknesses)
•
In this project I am going to describe the Strategic and Marketing Plan of Apple Inc, Which is the biggest consumer electronics provider in the world. It provides wide range of consumer electronics in the market like MAC computers, IPOD, I Phone, LAPTOP, IPAD. It has about 49,400 employs and over 240 Retails Store all around the world wide out of it 218 are in US and 24 in UK rest in other countries.
I personally think that before studying the strategy of any organization we need to understand the basic of Strategic Management like What Strategic Management is?
What is Strategic Management?
Strategic Management is nothing else but plans defined by the management of an organization to achieve a long term goals which are predefined and monitored towards reaching the organization’s goal. The steps that are taken till now are being monitored to make sure that they have been carried out in the most efficient manner possible to achieve organizational predefined goal as described in the mission statement which directs the strategic management process.
Definition:
“The on-going process of formulating, implementing and controlling broad plans guide the organizational in achieving the strategic goods given to its internal and external environment”
This is an ongoing process which keeps changing according to the circumstances and requirements of the internal and external environments but it keeps moving towards to achieve its predefined organizational goal.
Strategic Management is comprised of its three main processes which manager of an organization has been familiar with. These Processes are as given below.
1. Strategy Formulation
2. Strategy Implementation
3. Strategy Evaluation
Strategy Formulation:
Strategy formulation means a strategy formulate to execute the business activities. Strategy formulation Includes developing:-
• Vision and Mission (The target of the business)
• Strength and weakness (Strong points of business and also weaknesses)
•