Apple Industry Analysis
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Apple, Inc.
Team Industry Analysis
TABLE OF CONTENTS
1. Introduction & Mission Statement. a. Description of overall operating activities b. Main resources of company 2. Analysis of Actual General Economic Activities a. Sales growth and Income growth b. Competition, investment opportunities and regulations 3. Analysis and description of main competitor – Microsoft a. Brief analysis and description 4. Annual Reports a. Horizontal Analysis b. Trend Percentages 5. Benchmarking against Microsoft a. Income Statement Comparison b. Horizontal and Vertical Analysis of Statement of Cash Flow 6. Ratios a. Inventory Turnover Ratio & Analysis b. Current Ratio 7. Analysis of Profitability of Apple a. Earning Per Share (EPS) b. Rate of Return on Total Assets c. Rate of Return on Stock-holders Equity 8. Financial Structure a. Working Capital Analysis b. Acid-Test Ratio c. Debt Ratio d. Price Per Earnings Ratio e. Dividend Yield f. Financial Risks 9. Recommendations
Introduction and Mission Statement
Apple was incorporated in the state of California on January 3, 1977. Apple Computer, Inc. designs, manufactures and markets personal computers (PC's) and related personal-computing solutions for sale primarily to education, creative, consumer and business customers. The Company's personal-computing products include desktop and notebook PCs, related devices and peripherals, networking and connectivity products, as well as various third-party hardware products. Apple software products and computer technologies include operating systems; professional application software; consumer-, education- and business-oriented application software; Internet products and technologies, and wireless connectivity and networking products. The Company also has its own retail
Apple, Inc.
Team Industry Analysis
TABLE OF CONTENTS
1. Introduction & Mission Statement. a. Description of overall operating activities b. Main resources of company 2. Analysis of Actual General Economic Activities a. Sales growth and Income growth b. Competition, investment opportunities and regulations 3. Analysis and description of main competitor – Microsoft a. Brief analysis and description 4. Annual Reports a. Horizontal Analysis b. Trend Percentages 5. Benchmarking against Microsoft a. Income Statement Comparison b. Horizontal and Vertical Analysis of Statement of Cash Flow 6. Ratios a. Inventory Turnover Ratio & Analysis b. Current Ratio 7. Analysis of Profitability of Apple a. Earning Per Share (EPS) b. Rate of Return on Total Assets c. Rate of Return on Stock-holders Equity 8. Financial Structure a. Working Capital Analysis b. Acid-Test Ratio c. Debt Ratio d. Price Per Earnings Ratio e. Dividend Yield f. Financial Risks 9. Recommendations
Introduction and Mission Statement
Apple was incorporated in the state of California on January 3, 1977. Apple Computer, Inc. designs, manufactures and markets personal computers (PC's) and related personal-computing solutions for sale primarily to education, creative, consumer and business customers. The Company's personal-computing products include desktop and notebook PCs, related devices and peripherals, networking and connectivity products, as well as various third-party hardware products. Apple software products and computer technologies include operating systems; professional application software; consumer-, education- and business-oriented application software; Internet products and technologies, and wireless connectivity and networking products. The Company also has its own retail