Preview

Apple Innovation

Satisfactory Essays
Open Document
Open Document
335 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Apple Innovation
• An iNNovative idea that can be implemented by Apple in the coming three years
• Target buyers for the product, their needs or desires and a way how the product or service would address those needs.
• The product details, its Unique Selling Point(USP) and customer benefits.
• € Expected sales as a result of the product or service and the expected revenue.Apple Revenue Growth is spectacular! Since 2000, Apple sales has grown 1,200%, profits have skyrocketed 3,000% and maket cap has exploded more than thirty times to over $300 billion.

[pic]

Apple innovates through :

Creativity and Innovation
• Innovation Process
• Innovation in Products
• Innovation in Business Model
• Innovation in Customer Experience
• Innovation and Leadership
Steve Jobs Leadership

Innovative Idea

Apple should apply the same savoir faire that it brought to digital music players to video cameras, a move that would capitalize on the surge in popularity of video-sharing sites such as YouTube.Also with its already on-going attempts to launch iCloud ,a huge potential cloud business that would collaborate music(iPod),communication(iPhone) and work(iPad).

Launch of a dedicated video recording device tied to its iCloud service would open a huge market in hitherto unexplored region of collaborative video recording and sharing along with social networking sites.It would also enable a new ‘iReporter Technology’, a citizen journalism initiative that would allow people from around the globe to contribute pictures and video of breaking news stories from their own towns and neighborhood.

[pic][pic][pic]

The new device would have an interface powered by iOS and will run the same Apple Store apps and games. Apple has invented two potential iPhone features simply referred to as "report" and "interview" modes. The new features enabled device would creatively utilize multiplex video streaming techniques whereby dual cameras on the iPhone could

You May Also Find These Documents Helpful

  • Satisfactory Essays

    All the materials you will need are very simple house hold; scissors, balloon, vinegar, baking soda, rubber band, empty bottle, clear wrap, straight pin, marker, thin piece of wood, drinking straws, and duct tape. One of the first steps is to make the rocket fuel the key component in this rocket. I began with placing ¼ or 1/3 of vinegar in a normal size bottle, after that you will make the baking soda bomb. You take a piece of clear wrap and place a good amount of baking soda in a square piece wrap up all the corners and wrap it up tight so it won’t come undone on accident, place it to the side for later use. You also need to a balloon and marker and straight pin for the next part. You will take the balloon and cut off a part where it will fit over the mouth of the bottle easily. Then take your marker and mark a spot where it is directly in the middle of the top and then use your straight pin and poke a hole in the top. Once this is all prepared lay the balloon and a rubber band over to the side separately. Once everything is ready you need to build a launcher, you can use a thin piece of wood lay on the ground at a 45 degree angle. You should attach a drinking straw on to the bottle to hold it in to place on the wood. After all is in place put the Baking soda bomb in to the bottle of vinegar and quickly put the balloon and rubber band on the bottle. Then place it on the piece of wood, you will only have a few seconds to do this entire thing so act fast. When you do this project you will need to be very careful and work fast because if you don’t watch out it will go off in your hands or worse your face. Be careful to follow it all very closely or it all could go…

    • 351 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Describe the characteristics of the customers (your target market) you think will be attracted to your new product range.…

    • 374 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    References: Apple. Apple ‐ iPhone ‐ Feature ‐ OS X. 4 June 2008 . Apple Computer. Apple Store. 4 June 2008 . Apple Inc. iPhone Premieres This Friday Night at Apple Retail Stores. 28 June 2007. . Apple. Safari. 4 June 2008 . Apple, Inc. Apple Reinvents the Phone with iPhone. 9 January 2007. . Apple, Inc. "iPod touch." Apple. 4 June 2008 . BBC. "Quarter of US iPhones 'unlocked '." BBC News | Business 29 January 2008. Canalys. "Smart mobile device shipments hit 118 million in 2007, up 53% on 2006." Press release. 2008. Clearwire. Clearwire: Wireless Broadband Internet Service Home and Office. 4 June 2008 . —. Spring and Clearwire to combine WIMAX business, creating a new mobile broadband company. Press release. Kirkland, WA: Clearwire, 2008. Computer, Apple. Apple Computer, Inc. Finalizes Acquisition of NeXT Software Inc. Press release. Cupertino: Apple Computer, 1997. Foundation, LiMo. LiMo Foundation. 4 June 2008 . Google. Android Developer Challenge. 4 June 2008 . —. Open Handset Alliance Project. 4 June 2008 . Grossman, Lev. "Invention Of the Year: The iPhone." Time Magazine 31 October 2007. Hormby, Tom. Good‐bye Woz and Jobs: How the First Apple Era Ended in 1985. 2 October 2006. 4 June 2008 . Kirkpatrick, David. "What 's Driving the New PC Shaekou." Fortune 19 September 1994.…

    • 5061 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    Disclosure Analysis Paper

    • 903 Words
    • 4 Pages

    The publicly held company selected to use as the basis for this paper is Apple Inc. Apple Inc. designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design. The Company believes continual investment in research and development and marketing and advertising is critical to the development and sale of innovative products and technologies. (Form 10-K, 2011, p. 1)…

    • 903 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    A huge collection of computers and products of electronics used by consumers such as television adapters, music players, smart phones and tablets are offered by Apple. These products bring factors such as innovation, strength of the brand, strategies of premium pricing and management of supply chain which gives them an advantage of competition.…

    • 481 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In order to maintain these objectives, we suggest implementing at least two wireless technologies that will promote new ideas that would enable a strategic pursuit to financial goals: iPads and iPhones. These devices would enable a new way of thinking about the way we work, learn, and do business together.…

    • 793 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Team C has chosen Apple Corporation to use for this assignment.“Apple is the innovator for consumer technology” according to a March 2013 article on Forbes.com titled "Apple Cash, Margins And Innovation: The Obvious Strategy.” Apple did not invent the music player, computer nor cellular phone but has made their products so recognizable that is difficult to have a conversation regarding the latter without including the Apple brand. Their innovation strategies have resulted in the popularity of iPods, iPhones, iPads and iTunes. As this company continues to push boundaries, “it is anticipated that Apple will introduce an iWatch which is speculated to provide alert messages such as texts, emails or incoming calls this year and an iTelevision with IOS interface next year”("Apple Cash, Margins And Innovation: The Obvious Strategy", 2013).…

    • 1158 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Apple Inc. has been at the forefront of innovation and creativity in the computer industry. In 2001, they entered into the digital music player industry with the launch of the iPod (Slind & Yoffie, pg. 10). Another product line they created is the iPhone, which is controversial with its high costs and limitations from AT&T. Apple Inc. started in 1976 and has constantly fought to achieve a high market share in its industries and to increase profits globally. They have created new products and entered new fields and still struggle to be market leaders. They are in strict competition with Microsoft, IBM, Hewlett-Packard, Dell, Acer, and etc. (Slind & Yoffie, pg. 21). While computer sales have more than doubled in the last 30 years, Apple Inc. has the lowest market share at 2.6% in 2007.…

    • 684 Words
    • 3 Pages
    Good Essays
  • Good Essays

    New Deal Dbq

    • 433 Words
    • 2 Pages

    New Deal was introduced in the 1930s by President Franklin D. Roosevelt in which established many programs after the Great Depression. It was made to provide aid to millions of people in the US because of the Great Depression. The New Deal is a success because the programs it created became very effect and made a lot of progress in helping people stood up from the sufferings they went through and start a new life. It created direct and immediate rate relief, and it made a lot of changes such as increasing the employment rate, and decreasing poverty by lowering malnutrition in the country. For that reason, it successfully helped improved many people’s lives and the economy.…

    • 433 Words
    • 2 Pages
    Good Essays
  • Better Essays

    be a great benefit for Apple Inc. Apple’s Inc. profit will grow as well as their product as…

    • 1284 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Ideas generation. Apple propose to make a Apple 3D television, and ideas are being put forward.…

    • 3972 Words
    • 114 Pages
    Powerful Essays
  • Satisfactory Essays

    •Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets. -Chris…

    • 571 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Apple 2010

    • 1157 Words
    • 5 Pages

    Assess Apple’s competitive position in regarding MP3 players and Smartphone. What threats are seen? What challenges confront Apple at the end of the case?…

    • 1157 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Target Segments of Jetstar

    • 3536 Words
    • 15 Pages

    It discusses and evaluates the target segments, defining characteristics of customers. The discussion will highlight the satisfaction of the needs and wants of targeted customers in relation to the current products.…

    • 3536 Words
    • 15 Pages
    Powerful Essays
  • Better Essays

    Steve Jobs Research Paper

    • 1605 Words
    • 7 Pages

    It “made a splash in the smart phone market.” The third-party applications give the phone a lot of functions. Within one year, iPhone made a great influence on other mobile smartphones and on the design of applications for mobile operating system. Also, since iPhone is capable of accessing Internet, it “has raised consumer interest--especially in the U.S.--in the concept of truly mobile access to the Internet” (Krazit 1). On January 27th, Jobs introduced iPad to real life. At that time, Apple changed the world again. The ten-inch tablet with smart operating system made a lot of things easier: on the one hand, millions of applications make it possible for iPad to perform countless types of tasks; on the other hand, relatively smaller size of the tablet makes it much more convenient for people to carry it. The concise, fashionable appearance of these devices makes them look like work of arts. Besides, the internal operating systems of Apple are powerful. Mac OS and iOS were developed individually to improve the performance of Apple devices. According to the comments from Louisiana State University, “integrated hardware and software, visually appealing, quick development, unity of apps, secure, powerful with the Unix underpinnings” are six features of Mac OS and iOS (History of OSX and iOS 9). These six features can offer users a very delightful experience. Due to this, Apple made a great success on market. Competitions among…

    • 1605 Words
    • 7 Pages
    Better Essays