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Apple Ipad Mini

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Apple Ipad Mini
Executive Summary Apple is the market leader in the tablet industry with a market share of 50.4 percent at end of the third quarter (San Francisco Business Times, 2012). With the iPad Mini consumers can experience a smaller version of the original iPad (Apple Inc., 2012). Apple iPad Mini is a brand new product that will provide the most effective compatibility for the new millennium. The new product will have different ranges of space and will be priced from $329 to $659. The iPad Mini resembles the original iPad, but weighs half as much as the original. It carries some of the same features as the original iPad. They both have front and back cameras; however, the resolution on the Mini screen is not as high as the original. The iPad Mini has a 7.9 inch screen and a dual-core microprocessor; although it is not the most current chip available to Apple devices. The iPad Mini has a battery life of ten hours and is approximately 300 grams in weight; can be compared to a “thin as a pencil. Apple through their creativity has also made the software created for the 4th Generation iPad to be compatible with the iPad Mini.

Apple is holding an overwhelming 68 percent of the total tablet market share as of Q2 statistics (Yarrow, 2012). With their promise of simplicity and elegance, Apple has a strategy in creating modern products and services associated with a digital hub. Being able to locate the brand in the minds of the consumers in order to maximize potential benefit for the firm is the key positioning of Apple. The focus of Apple has been to link a relationship between them and high school students and provide the ability to help high school students stay in school (Apple Inc., 2008).

Since iPad Mini has the same capabilities of the iPad, Apple can position the tablet as the greatest in the market and it seems the only competition the iPad Mini has is the larger iPad itself. Due to the strength that Apple carries in their innovation and creativity, they


References: Amazon Kindle fire hd. (2012, November 29). Retrieved from http://www.amazon.com/Kindle-Fire-HD/dp/B0083PWAPW/ref=sr_tr_sr_1?ie=UTF8&qid=1354299837&sr=8-1&keywords=kindle+fire Apple Inc. (2012). AppleCare. Retrieved from http://www.apple.com/support/products/ipad.html Apple Inc Apple Inc. (2012). iPad Mini. Retrieved from http://www.apple.com/ipad-mini/overview/ Apple Inc http://www.apple.com/supplierresponsibility/ Apple unveils iPad mini, but will it fit in? (2012, Oct 24). The National Bajarin, T. (2012, May 7). 6 Reasons Apple is so Successful. Time Magazine. Retrieved from http://techland.time.com/2012/05/07/six-reasons-why-apple-is-successful/ Bradshaw, T., & Nuttall, C. (2012, Oct 24). Mini iPad targets education audiences. Financial Times. Retrieved from http://search.proquest.com/docview/1114893887?accountid=12085 Capozzi, M Claburn, T. (2012). iPad mini: 6 Reason Apple Must Do It. Informationweek - Online, Retrieved from http://search.proquest.com/docview/979239803?accountid=12085 Dawson, A. (1997). Apple ads set to travel. Adweek, 47(43), 6-6. Retrieved from http://search.proquest.com/docview/217398852?accountid=12085 Dickey, T. (2012, April 10). iPad as Point of Sale Device. Retail Technology Trends. Retrieved from http://retailtechnologytrends.com/2012/04/10/2012-13-ipad-as-point-of-sale-device/ Domingo, S. J. Unboxing the Apple Mac mini with HDMI. (2010, June ). PC Magazine Online. Retrieved from http://go.galegroup.com.ezproxy.liberty.edu Donenfeld, J Gobble, M. (2012). Innovate different: The legacy of Steve Jobs. Research Technology Management, 55(1), 63-65 Goldman, D. (2012, October 16). Apple announces likely iPad mini event on Oct 23. CNNMoney Google. (2012). Nexus 7. Retrieved from http://www.google.com/nexus/7/ Graziano, D Hall Lessin, J., & Sherr, I. (2012, Oct 24). Apple unveils iPad mini. Wall Street Journal. Retrieved from http://search.proquest.com/docview/1114599129?accountid=12085 Ionela, C., Olaru, M., & Angheluta, T Jopson, B. (2012, August 10). Apple’s success a stretch for US retailers. Financial Times. Retrieved from http://www.ft.com/cms/s/0/bd72f41a-e1b5-11e1-92f5-00144feab49a.html#axzz2Dqle9Rnk Karlgaard, R. (2012, Nov 05). Apple without jobs: First trillion-dollar company? Forbes. Retrieved from http://search.proquest.com/docview/1114656238?accountid=12085 Kendra, E. (1999). Think different. GATFWORLD, 11(2), 7-7. Retrieved from http://search.proquest.com/docview/231213656?accountid=12085. Klein, P. (2011, August 8). Where is apples social purpose. Retrieved from http://www.forbes.com/sites/csr/2011/08/12/where-is-apples-social-purpose/2/ Kotler, P. & Keller, K. (2012). Marketing Management (14th ed.). Upper Saddle River, NJ: Prentice Hall Magid, L. (2012, Oct 8). More evidence that Apple will cease to dominate tablet market. Forbes. Retrieved from http://www.forbes.com/sites/larrymagid/2012/10/08/more-evidence-that-apple-will-cease-to-dominate-tablet-market/ MaryAnne, M Mattioli, D. (2012, January 26). Why the Apply Demographic is so Important to Orbitz and Retailers Michele, M. B. (2012, Feb 23). Schools eager to launch iPad era of learning. Boston Globe. Retrieved from http://search.proquest.com/docview/922732109?accountid=12085v. Mitroff, S. (2012, February 02). Tim cook expresses pride over apple. Retrieved from http://venturebeat.com/2012/02/02/apple-charity-efforts/ Reed, B. (2012, August 8). iPad Just Barely Beats Out Kind Fire in Customer Satisfaction Survey Reid, C. (2012). Tale of the tablets. Publishers Weekly, 259(46), 22-24. San Francisco Business Times. (2012, Nov 6). Apple’s tablet market share falling. San Francisco Business sanfrancisco/morning_call/2012/11/apples-tablet-market-Times. Retrieved from http://www.bizjournals.com/ share-falling.html Sauer, A Yarow, J. (2012). Chart of the day: Tim Cook used these charts to make fun of amazon and google 's tablet sales
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