Apple iPhone
Week 05 Case Study
Marcie Heath
Rasmussen College
Author Note
This Project is being submitted on November 10, 2013, for Dr. Michael Jones’ ISM3015 Management of Information Systems.
Week 05 Case Study “Apple introduced the original iPhone back in 2007, instantly obsoleting every other smartphone on the planet in every way that mattered” (Ritchie, 2013, p.1). Within the next two years Apple came out with the iPhone 3G and 3GS which they were able to increase the functionality while simultaneously lowering the price, this allowed Apple to take the smartphone fully out of the niche and make them mainstream (Ritchie, 2013). Apple was able to bring the iPhone to broader carriers and faster speeds along with better displays and more natural language interfaces with the iPhone 4 and 4S. The iPhone 5 has taken manufacturing to new levels and screen to new heights but the biggest change is iOS 7 along with the iPhone 5s and 5c. With smartphones we are able to have immediate access to the internet which allows us to access any information with n seconds instead of having to wait until we have access to a computer. We are able to make reservations, look up movie times, find recipes, shop online, update or Facebook status, and find a local doctors office within minutes. Smartphones allow us to have more of a social presence. Even more businesses are focusing on having a mobile site as part of their marketing strategy. More people conduct all of their internet needs on their smartphone because you are able to download hundreds of apps ranging from calendars, to-do lists, emails, games, books, movies, and music. On my personal phone I have word, excel, and PowerPoint, I do not use them but if I left my computer at home I would be able to connect my phone to a laptop and conduct a presentation from it. In the next three to five years I feel that smartphones and tablets will take over and will be what businesses use to conduct business
Marcie Heath
Rasmussen College
Author Note
This Project is being submitted on November 10, 2013, for Dr. Michael Jones’ ISM3015 Management of Information Systems.
Week 05 Case Study “Apple introduced the original iPhone back in 2007, instantly obsoleting every other smartphone on the planet in every way that mattered” (Ritchie, 2013, p.1). Within the next two years Apple came out with the iPhone 3G and 3GS which they were able to increase the functionality while simultaneously lowering the price, this allowed Apple to take the smartphone fully out of the niche and make them mainstream (Ritchie, 2013). Apple was able to bring the iPhone to broader carriers and faster speeds along with better displays and more natural language interfaces with the iPhone 4 and 4S. The iPhone 5 has taken manufacturing to new levels and screen to new heights but the biggest change is iOS 7 along with the iPhone 5s and 5c. With smartphones we are able to have immediate access to the internet which allows us to access any information with n seconds instead of having to wait until we have access to a computer. We are able to make reservations, look up movie times, find recipes, shop online, update or Facebook status, and find a local doctors office within minutes. Smartphones allow us to have more of a social presence. Even more businesses are focusing on having a mobile site as part of their marketing strategy. More people conduct all of their internet needs on their smartphone because you are able to download hundreds of apps ranging from calendars, to-do lists, emails, games, books, movies, and music. On my personal phone I have word, excel, and PowerPoint, I do not use them but if I left my computer at home I would be able to connect my phone to a laptop and conduct a presentation from it. In the next three to five years I feel that smartphones and tablets will take over and will be what businesses use to conduct business
References: Ritchie, Rene. (2013, September 09). History of iPhone: from revolution to what comes next. Retrieved on November 10, 2013 from http://www.imore.com/history-iphone