Apple Management
amirrezakarbakhshravari Why was Dubinsky initially successful?
Her first 3 years at apple from July 1981 through the fall of 1984 was ones continuous success with increasing authority and recognition.
She refined and formalized the apple product distribution policy. She exactly understood apple situation in market and create a marketing execution funnel that Apple Company didn’t have this system before.
She and her group took all apple products from their respective manufacturing sites to the dealers. They improved warehousing, customer service, credit, repair service, order entry, and a technical group to assist dealers.
She was risk taker.
Maintained relationship with apple dealers.
Willingly and ably fought for her subordinates and for apple dealers and customers.
Focused primarily on her caring and honest relationship with her subordinates,
Worked closely with 6 distribution centers across the country,
She always supported company decision even if she didn’t agree with it.
She always had a company’s interest at heart, she was extremely intelligent, had a great sense of humor, had a good ability in presentation, she was self confident, she was very direct.
How and why did things unravel?
Steve Jobs forced Coleman to do Dubinsky's job and set up a new distribution plan, and it was more than new distribution system. It was a total change in distribution and manufacturing strategy, taking apple from supply-driven to demand-driven and reducing the distribution and warehouse centers from six to zero, it focused only on central processing units, ignoring apple’s other products, there was no provision for customer complaints and product returns; it was inconvenient for dealers who would be required to split their request between the two product divisions and their respective directors of manufacturing.
How did Dubinsky react
Her first 3 years at apple from July 1981 through the fall of 1984 was ones continuous success with increasing authority and recognition.
She refined and formalized the apple product distribution policy. She exactly understood apple situation in market and create a marketing execution funnel that Apple Company didn’t have this system before.
She and her group took all apple products from their respective manufacturing sites to the dealers. They improved warehousing, customer service, credit, repair service, order entry, and a technical group to assist dealers.
She was risk taker.
Maintained relationship with apple dealers.
Willingly and ably fought for her subordinates and for apple dealers and customers.
Focused primarily on her caring and honest relationship with her subordinates,
Worked closely with 6 distribution centers across the country,
She always supported company decision even if she didn’t agree with it.
She always had a company’s interest at heart, she was extremely intelligent, had a great sense of humor, had a good ability in presentation, she was self confident, she was very direct.
How and why did things unravel?
Steve Jobs forced Coleman to do Dubinsky's job and set up a new distribution plan, and it was more than new distribution system. It was a total change in distribution and manufacturing strategy, taking apple from supply-driven to demand-driven and reducing the distribution and warehouse centers from six to zero, it focused only on central processing units, ignoring apple’s other products, there was no provision for customer complaints and product returns; it was inconvenient for dealers who would be required to split their request between the two product divisions and their respective directors of manufacturing.
How did Dubinsky react