Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its online services include iCloud, iTunes Store, and App Store. Their main purpose is to maintain and continue their excellent reputation of being the most successful electronics company in the world. This is a public limited company which means it is owned by the public and they can buy shares into it if they want to. The ownership is a limited liability which means if they have any debts they can lose the money invested in their business but they cannot be forced to use their own money to pay the depts.
History
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007, to reflect its shifted focus towards consumer electronics.
Their Aims and Objectives are:
To maximize profit
To be the dominant high tech brand in the whole world
To invent products that will be useful, handy and sleek that will appeal to consumers all over the world, with a special focus on developed countries like Canada and the US, Europe, and the populous Asian countries like China, Japan, India and South Korea.
To become the world's number one company
Strategies
A Store Just for Apple: Apple has historically been troubled by big-box sales staffers that are "tragically ill-informed" about its products, a problem that made it difficult for Apple to set its very different products apart from the rest of the computing crowd. By creating a store strictly devoted to Apple products, the company has not only eliminated this problem but has made an