Apple Strategic Audit
I. Current Situation
A. Current Performance Strong financial results for its fiscal 2010 first quarter; no debt.
• Best quarter ever, recorded $15.68 Billion in revenue.
• Reported $3.38 billion net revenue
• 283 retail stores in 10 countries.
B. Strategic Posture
1. The company’s strategic posture is clearly stated, and is also back up by its strong performance.
2. Mission
• Apple is committed to bringing the best personal computing and music experience to its customers. The company has a unique ability to design and development its own hardware and software.
3. Objectives
• Today, Apple is committed to lead the industry with its award-winning computers, OS X operating system and iLife and professional applications. The company’s objectives are clearly in line with its mission, and both internal and external environments.
4. Strategies
• Continual investment in research and development critical to facilitate innovation of new and improved products and technologies. Apple is also committed to expand its digital footprint in the music industry, and worldwide expansion of its retail operations. The company’s strategies are in line with its mission, objectives, and both internal and external environments.
5. Policies
• Award-winning design.
• User-friendly products.
• High quality.
• Environmental sustainability.
• Unique customer experience.
• Innovation.
II. Corporate Governance
A. Board of Directors
1. Six members-five outsiders and one internal.
2. Board members own a significant share of the stock
3. Stock is publicly traded-different classes of stock with different voting rights.
4. Board members contribute different skills to the corporation: retail operations, software technology, marketing experience, and environmental sustainability. Several of the board members have international experience.
5. Board members server for well over five years, some ten years.
6. Board members take the
A. Current Performance Strong financial results for its fiscal 2010 first quarter; no debt.
• Best quarter ever, recorded $15.68 Billion in revenue.
• Reported $3.38 billion net revenue
• 283 retail stores in 10 countries.
B. Strategic Posture
1. The company’s strategic posture is clearly stated, and is also back up by its strong performance.
2. Mission
• Apple is committed to bringing the best personal computing and music experience to its customers. The company has a unique ability to design and development its own hardware and software.
3. Objectives
• Today, Apple is committed to lead the industry with its award-winning computers, OS X operating system and iLife and professional applications. The company’s objectives are clearly in line with its mission, and both internal and external environments.
4. Strategies
• Continual investment in research and development critical to facilitate innovation of new and improved products and technologies. Apple is also committed to expand its digital footprint in the music industry, and worldwide expansion of its retail operations. The company’s strategies are in line with its mission, objectives, and both internal and external environments.
5. Policies
• Award-winning design.
• User-friendly products.
• High quality.
• Environmental sustainability.
• Unique customer experience.
• Innovation.
II. Corporate Governance
A. Board of Directors
1. Six members-five outsiders and one internal.
2. Board members own a significant share of the stock
3. Stock is publicly traded-different classes of stock with different voting rights.
4. Board members contribute different skills to the corporation: retail operations, software technology, marketing experience, and environmental sustainability. Several of the board members have international experience.
5. Board members server for well over five years, some ten years.
6. Board members take the
Cited: Thomas L. Wheelen, & David J. Hunger (2010). Strategic Management and Business Policy: Achieving Sustainability. New Jersey: Pearson Education Inc. Other information found on www.apple.com