Apple Strategic Problems
Introduction
Nowadays many people around us use apple’s products. For example there is an iPhone, iPod, iPad, and iMac. The change of the Apple’s management strategy has a big impact on our daily life, so we conducted research on actual management situation.
Apple co. sells both hardware and software products and join the personal computer, mobile, and music business. Apple co. recorded the highest market capitalization of about $660millions ever in the U.S market.
Above the information, Apple co. is a success corporation, but all of us are not always satisfied. There are three problems about Apple’s management strategy; Price, Policy problems with telecom company, and CSR. Price strategy is the biggest problem of them. Apple’s products are higher than others in most cases. Although Apple’s sales are kept by its good brand image until now, because both personal computer and handset market keep growing rapidly, many competitors will join the market in the near future. So, a price war is conducted all over the world now, will be more intensive than now over the next a few years. Thus, if Apple co. last this high price strategy relying on the brand image from now on, its sales will decrease soon. In this essay, new management strategy to resolve these problems will be showed.
Outline
1. Contextual environment
It introduces in terms of the labor problems in the subcontractors, the increasing of cell phone users, the improvement of technologies, and the lawsuit about the patent between Apple co. and Samsung co.
2. Transactional environment
It analyzes the bargaining power of the suppliers and buyers, the threat of substitutes, the risk of entry by potential competitors, and the intensifying of rivalry.
3. Organizational competences
It shows the strength and the weakness caused by internal factors, and the opportunities and the threats caused by external factors.
4. Recommendations and conclusions
It consider the above the analysis, provide a new management
Nowadays many people around us use apple’s products. For example there is an iPhone, iPod, iPad, and iMac. The change of the Apple’s management strategy has a big impact on our daily life, so we conducted research on actual management situation.
Apple co. sells both hardware and software products and join the personal computer, mobile, and music business. Apple co. recorded the highest market capitalization of about $660millions ever in the U.S market.
Above the information, Apple co. is a success corporation, but all of us are not always satisfied. There are three problems about Apple’s management strategy; Price, Policy problems with telecom company, and CSR. Price strategy is the biggest problem of them. Apple’s products are higher than others in most cases. Although Apple’s sales are kept by its good brand image until now, because both personal computer and handset market keep growing rapidly, many competitors will join the market in the near future. So, a price war is conducted all over the world now, will be more intensive than now over the next a few years. Thus, if Apple co. last this high price strategy relying on the brand image from now on, its sales will decrease soon. In this essay, new management strategy to resolve these problems will be showed.
Outline
1. Contextual environment
It introduces in terms of the labor problems in the subcontractors, the increasing of cell phone users, the improvement of technologies, and the lawsuit about the patent between Apple co. and Samsung co.
2. Transactional environment
It analyzes the bargaining power of the suppliers and buyers, the threat of substitutes, the risk of entry by potential competitors, and the intensifying of rivalry.
3. Organizational competences
It shows the strength and the weakness caused by internal factors, and the opportunities and the threats caused by external factors.
4. Recommendations and conclusions
It consider the above the analysis, provide a new management